Luxembourg
Executive with 28+ years of international experience in Sales, Trade Marketing and Business Development within leading FMCG companies. Currently Route to Market & Distribution Manager at Ferrero, driving the design and implementation of global RTM frameworks, distributor management models and commercial policy. Passionate about building capabilities, leading multicultural teams, and deploying tools such as MyPerfectStore to strengthen execution and sustainable growth.
Leading the definition and deployment of Ferrero’s Route to Market and Distribution framework across regions and channels, supporting commercial transformation projects and distributor management globally. Driving the rollout of the MyPerfectStore model, enhancing service levels and building market capabilities to strengthen execution and long-term growth.
After a long experience in commercial positions, responsibilities were extended to other company functions (Finance, SC, Trade Marketing), managing a staff of about 50 people. Full responsibility for the company's P&L, business and related operations
Ferrero is building a NewCo to develop the business in the Emirates. I have been charged with a first assignment to build the Sales Blue Print and after the Go-Live I was appointed as Sales Director of the new entity. Scope bring to life the organization to succeed with challenging business objectives managing Team in Modern Trade, Lower Trade and Merchandising