Zürich Metropolitan Area
I currently serve as VP, Global Head of Data & AI at Swarovski, where I lead the end-to-end Data & AI agenda—from strategy definition to execution—while driving the company’s Agentic AI transformation. My role is about making AI real at scale: embedding it into core business processes, translating it into tangible business value, and shaping the broader Digital Transformation strategy in close collaboration with executive leadership. Over the years, I have built and scaled data platforms and high-performing teams across global organizations, helping businesses unlock value through data, analytics, and AI. My work has focused on industrializing capabilities such as personalization, advanced analytics, and modern data architectures, including Data Lakehouse platforms and Customer Data Platforms. What I bring is a combination of technical depth and business leadership, shaped by experience across both consulting and industry. I enjoy building teams, shaping strategies, and, most importantly, making things happen—turning complex ideas into concrete, scalable solutions with real impact.
Leads the global Data & AI function with end-to-end accountability spanning strategy, operating model, and execution at scale. Expanded remit to full Data & AI, including definition of the Agentic AI agenda and delivery of measurable P&L impact from AI solutions. Contributes to the broader Digital Transformation strategy with regular interaction with executive management.
Led a newly created enterprise Data function under the CDO, building a modern data organization. Delivered the Data Lakehouse, established scalable and lean operations, and automated a large share of enterprise reporting. Built a high-performing data team by integrating multiple existing teams.
Built a new Advanced Analytics team under Strategy & Innovation with a strong innovation mandate. Developed key marketing capabilities including CDP, segmentation models, and personalization, enabling data-driven commercial impact.
Led Data & Analytics at Director level, managing a portfolio of €2M+ annual revenue, supporting clients in data-driven transformation programs across industries.
Established the Data & Analytics practice for the Italian market, building the team and capabilities from the ground up. Served mainly financial services clients, with projects in entertainment (SKY Media), transportation (Alitalia), and gaming (Lottomatica).
Led initiatives to monetize data assets, translating big data capabilities into new business value streams.
Led a new Big Data innovation lab with a strong open innovation focus, collaborating with universities (e.g., MIT Media Lab), research centers, and startups to develop advanced data-driven solutions.
Focused on recommender systems, media platforms (Virgilio), and text mining. Conducted research activities leading to publications and patents, building core expertise in data science and analytics.