Zürich Metropolitan Area
I’ve recently taken on a new role with a clear ambition — to grow the Swiss premium sports brand X-Bionic internationally. My goal is to build a strong global distribution network and position X-Bionic as a true premium brand for performance-driven, sports-savvy consumers around the world. Before this, I spent eight years with On, playing a key role in expanding the company’s international business from a few million to hundreds of millions in revenue. I was instrumental in establishing On’s presence across the Nordics, Eastern Europe, the Middle East, and Southern Europe, building strong partnerships and scalable market structures. I’m passionate about exploring new opportunities, creating partnerships, and developing brands globally. I thrive on connecting with people, discovering potential in new markets, and turning ideas into growth.
• Lead Direct B2B business in Italy • Lead Agent B2B business in BeNeLux & Norway • Lead Distributor B2B business in Europe (France, Spain, Eastern EU, Nordics) • Lead Distributor B2B business in Asia & LATAM • Driving international expansion into new markets (E.g. Asia, Middle East, Africa, Oceania) • Spearheading global distribution through direct, agent and distributor models
• Co-founder of a purpose-driven fashion brand rooted in community and mindfulness • Led brand identity & product development • Partnered with Mode Suisse, Bar Sacchi & Zurich Film Festival to amplify cultural impact • Build the RIDE THE NOW platform to grow a vibrant urban cycling community • Launched Ecom & secured retail partnerships with PKZ, Visitor Store & Arniko Concept Store
• Set-up of Italian Wholesale Business • Lead of Italian Key Account Management • P&L Responsibility for On's distributor Business in Italy • P&L Responsibility for On's distributor Business in Portugal • Leading the direct market entry and set-up of On in Portugal
• Lead EMEA transition strategy and execution • Lead in-housing of EMEA markets • Setting up On's direct business in Italy and Sweden
• Managing On's distribution and brand development in the Nordics and Russia • P&L responsibility for Sweden, Finland, Denmark, Iceland and Russia • Leading the development of On's lifestyle business in distributor markets
• Commercialization of football stadium • Conceptualization of marketing & hospitality offering • Stadium operations
• In charge of strategic & operative marketing • Lead of ATL- & BTL-campaigns, events, conferences and fairs • Setup of partnership with Miles & More’s, Credit Suisse & Swiss Int. Airlines