Pietà, Malta
Strategic Communications professional and Audiovisual Producer with over 19 years of experience across private media outlets and government press offices. I specialize in high-impact storytelling, combining editorial rigor with technical mastery in end-to-end content creation. Throughout my career, I have developed a versatile profile as an Investigative Reporter, Documentary Filmmaker, and Field Producer, with a strong focus on Mobile Journalism (MoJo) and digital innovation. My expertise is backed by a YouTube Certified Content Creator credential and a proven track record in leading creative teams in fast-paced environments. I am a proactive leader committed to ethical journalism, creativity, and collaborative excellence. My native Spanish and bilingual English proficiency allow me to navigate multicultural markets with ease. Core Expertise: Journalism & PR: Investigative Reporting, Editorial Production, Press Office Management. Audiovisual Production: Video & Audio Editing, Cinematography, Professional Photography, and Documentary Filmmaking. Digital Strategy: YouTube Content Strategy, Mobile Journalism (MoJo), and Social Media Storytelling. Languages: English: B2 Spanish: Native.
Multi-Platform Management: Handled daily content scheduling and workflow optimization for Pulptech, ACES Design Studio, ACES Media Brands, and ACES ADS across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest using Metricool. Strategy & Engagement: Designed and executed the core digital strategy for all subsidiary brands to boost audience engagement and follower growth.
Served as the primary communications liaison between the Ministry of Health and local, regional, and national media outlets. Responsible for the style correction and conceptual editing of all official press releases and ministerial communications. Additionally, provided high-level strategic support and on-site media management for Minister Guillermo Alfonso Jaramillo during official national tours and field operations.
Led the design and implementation of comprehensive communication strategies for ACOTUR and the USAID-funded "Emerging Destinations" program. Responsible for the conceptualization and execution of B2B brand activations, high-level public relations events, and the strategic coordination of the communications team.
Responsible for covering Colombia's high-impact news for the German Press Agency (DPA), providing specialized reporting and editorial content for media outlets across Germany and throughout Europe.
Led the Communications Advisory Office, managing all internal and external press relations. Oversaw and directed the audiovisual and digital strategy teams to ensure cohesive institutional messaging and public engagement.