Fabiano Severo

Head of Corporate Communications | BMW Group Brasil

São Paulo, Brazil

About

• International experience at work (Germany/Brazil) and study (England/Brazil). • Advanced and appropriated combination of product communication skills (bachelor) and technical knowledge on automobiles and mobility (higher education with MSc in Automotive Engineering and MBA in Automotive Management). • Performance-driven product and communications executive, with 15+ years of experience in automotive industry and a strong record of success in product presentation (cars and technologies), branding, public relations, trade exhibitions and launching events. • Articulated communicator experienced in guiding numerous product events and product presentations for journalists, dealers and customers. • Skilled written and presenter of product and its communication matters worldwide. • Capacity of negotiation in hard scenarios; successfully negotiated business plans and company statements, in order to improve the brand image and customer perception. • Planning, development and accomplishment of Budget defined for Product and Communication departments.

Experience

  • Head of Corporate Communications at BMW Group
    Aug 2022 - Present · 3 yrs 11 mos

  • Product Communications Manager at Volkswagen do Brasil
    Oct 2019 - Aug 2022 · 2 yrs 11 mos

  • International Product Specialist at Volkswagen AG
    Apr 2018 - Sep 2019 · 1 yr 6 mos

  • Product Communications Specialist at Volkswagen do Brasil
    May 2011 - Apr 2018 · 7 yrs

  • Editor at Folha de S.Paulo
    Jul 2006 - Jun 2011 · 5 yrs