North Miami Beach, Florida, United States
Technology executive with more than 30 years of experience leading growth, business transformation, and customer-centric innovation across Latin America's technology sector. Proven track record of building and scaling high-performing organizations, driving profitable revenue growth, and leading complex transformations across sales, customer experience, cloud adoption, channels, and general management. Throughout my career, I have held senior leadership positions across multinational technology organizations, including executive roles with full P&L responsibility, leading organizations of more than 1,000 employees and executive leadership teams across multiple countries. I have successfully accelerated growth, improved profitability, expanded market presence, and guided organizations through periods of significant transformation and modernization. My expertise spans: • Business Transformation & Growth Strategy • General Management & P&L Leadership • Customer Experience & Success • Cloud Business Expansion & Digital Transformation • Enterprise Sales & Go-to-Market Strategy • Executive Team Development & Organizational Leadership • Channels, Alliances & Ecosystem Growth I am passionate about developing people, building inclusive high-performance cultures, and empowering teams to achieve ambitious goals. I believe sustainable business success is built through trust, accountability, continuous learning, and a relentless focus on customer outcomes. Having lived and worked across diverse markets throughout Latin America, I bring a unique ability to navigate complex business environments, align global strategy with local execution, and build lasting relationships with customers, partners, employees, and stakeholders.
Executive leader responsible for Customer Experience across Mexico, Colombia, Central America, and the Caribbean. Leads strategy and execution focused on customer value realization, cloud adoption, renewal performance, customer retention, and business growth across one of Oracle's most strategic regions in Latin America. Key areas of responsibility: • Customer Success & Customer Experience • Cloud Adoption & Consumption Growth • Renewals & Retention • Executive Stakeholder Engagement • Organizational Leadership & Talent Development • Regional Business Transformation
Led Oracle Colombia and Ecuador with full P&L responsibility. Managed an organization of more than 1,100 employees and 25 executive leaders across sales, consulting, customer success, cloud, support, and operations. Key accomplishments: • Delivered 25% business growth in first year • Expanded workforce from 800 to 1,100 employees • Improved profitability by more than 40 points • Accelerated cloud transformation initiatives • Strengthened Oracle's market position across Colombia and Ecuador
Leading the service sales portfolio for corporate end-users, which includes service managed devices such as PCs, Tablets, PDAs, with security management, delivery of corporate apps and cultural changes in organizations to adapt them to Bring Your Own Device (BYOD) world. The central idea was to leverage the mobility for the sales and services workforce. Also in this position, I’ve managed helpdesk customers, monitoring connected devices (IOT), interactions with dozen solutions providers, such as Citrix and VMware, Lenovo, Appel and Motorola. At this time, this unit has accomplished with their business goals.
Creation of Win back program, aiming competitor’s customer wallet based on a very well structured SWOT analysis. The team involved in this campaign was carefully trained and choose, in order to reach the goals. Also, we created a new planning methodology for business execution, with more agile and focused actions to attack competitor’s customers. During the year of 2010, the team responsible for this approach has become reference for the company, selling for 70 companies among the 100 organizations that wasn’t our customer. In 2011, this program was implemented in the whole company.
x86 Server Business in Brazil. System X Servers (acquired by Lenovo in 2014) Definition of the unity strategy: Split between high value and high volume products. Product mix management to guarantee revenue and profitality metrics of the unit. Redefined coverage model and creation of an specif team to cover the run rate business with VADs and VARs. Definition of the recruitment, enablement and development plan for partners, own sales team and telesales team. Definition of product competitiveness strategy. Demand planning and affective inventory management with 70% improvement on losses. Awarded as a TOP 3 world country business for revenue and profit on the last quarter of 2009.