Basel, Basel, Switzerland
I lead PR, influencer and social media across EMEA, shaping cultural moments and earned media strategies for global lifestyle brands. My focus is on building relevance through culture, creators and media, translating brand stories into moments people care about. I work cross-functionally with global, regional and local teams, agencies and partners, aligning communication with brand and business priorities. Strong in PR strategy, creator ecosystems, media relations, events and team leadership.
- Lead PR, influencer marketing and social media strategy for Fossil in France and Germany to boost brand awareness and maintain consideration. - Drive local Instagram launches in France and Germany, creating regional content. - Maximize SOV and Fossil’s leadership through cultural moments and key media markets. - Execute influencer and PR campaigns to educate consumers and highlight Fossil’s commitment to quality and innovation. - Manage local PR & influencer events to increase media coverage, product engagement and brand loyalty.
- Fossil Rebranding 2023 (GQ & Vogue x Fossil at Paris Fashion Week) - GLAMOUR Women of the year award 2023 with Fossil brand experience - Milan Fashion Week x Diesel and Emporio Armani brand experience and content production - Amazon & Zalando media and content activations for e-commerce optimization - Manage EMEA Marketing / Earned Media for Fossil, Diesel, Michael Kors, Emporio Armani and Skagen - Handling EMEA Marketing & Earned Media agencies (DE, FR, UK, ITA, ESP, UAE) - Built network of talents, VIPs, and journalists with close relationships to Conde Nast, RTL, Burda etc. - Strategize innovative content for TikTok and META - Control EMEA Marketing budgets (PR, Content, Influencer, Events, Partnerships) - Manage & organize events, brand experiences and media partnerships. - Track and analyze earned media outreach performance. - Mentor, guide, direct and manage direct reports to execute and run campaigns with excellence.
- Creation of marketing concepts and trend scout for promotional items - International supplier handling - Customer acquisition, care and administration - Planning and organization of trade fairs and customer events - Expert in haptic advertising media