Munich, Bavaria, Germany
• Led the planning and rollout of product, retail and market launch strategies, content and assets across 23 markets, driving efficiency and scalability at the European level. • Been responsible for a budget of over €3.8M. • Managed global on- and offshore PM, strategy, creative and production hubs to deliver high-impact projects and programs at scale. • Forecasted, reported and provided strategic insights to C-level management to support informed decision-making. Part of BMW‘s MarTech platform 'The Marcom Engine'.
Managed the creation and production of paid media campaigns in the DACH region with a budget of €2.7M. Part of BMW‘s MarTech platform 'The Marcom Engine'.
Planned and implemented programmatic media campaigns for small-sized companies in cooperation with leading AdTech platforms, e.g. AdForm & DV360. Liquidated and wound up as of March 2024.
• Managed key clients in the automotive and FMCG industries, including BMW Group, Porsche AG, Campari Group, Mondelez International, and Jacobs Douwe Egberts. • Led organic and paid media campaigns with a budget of €1.2M. • Demonstrated a proven track record in business development, client acquisition, procurement negotiations, and building strong, sustainable relationships with key clients. • Coordinated an international team, including the near-shore production hub in Budapest. • Handled forecasting and reporting to the Bertelsmann Marketing Services department. As part of the Bertelsmann Group, TERRITORY is one of Germany’s leading agencies for digital and analog content marketing and campaigning.
• Led organic and paid media campaigns for the BMW International social media accounts on META and TikTok. • Delivered comprehensive reporting on campaign performance, including tracking and analyzing all relevant KPIs. • Developed global social media strategies, helping define the direction for BMW’s online presence across multiple regions. Part of BMW‘s exclusive agency 'The Game' for digital, always-on, as well as content marketing services.
• Managed global digital paid media campaigns with a budget of over €1M, including planning, implementation, analysis, and performance activities. • Oversaw digital paid media SOC (Start of Communication) content, including the planning, implementation, and distribution of media assets to all global markets. • Developed a global media marketing strategy. • Led the onboarding of ad-tech infrastructure and its rollout into global markets. • Selected and collaborated with strategic media partners, particularly Accenture and McKinsey & Company.