Greater Almería Metropolitan Area
International C‑suite executive and Senior Advisor with 30+ years of experience leading marketing, commercial and digital transformation for major telecom and technology companies across Europe and the Middle East. Former CMO / CCO / VP at Etisalat and Euskaltel, today I work as a Marketing Advisor Director, Venture Partner and Board‑level advisor on growth, customer strategy and digital & AI‑driven innovation. I have led end‑to‑end P&L, managed multi‑billion‑euro revenues, and driven double‑digit growth in competitive, highly regulated markets. My track record spans go‑to‑market strategy, product & pricing, customer acquisition & retention, brand building, commercial turnaround, and large‑scale digital transformation (including AI‑enabled marketing and analytics). Over the last years, I have also supported venture capital and startups/scale‑ups as a Venture Partner and founder of an advisory firm, helping investors and founders to sharpen their value propositions, GTM strategies and monetization models, particularly in telecom, digital infrastructure and adjacent B2C/B2B2C services. Core strengths & focus areas: • C‑suite leadership: CMO, CCO, Executive Vice President, Group Marketing, Commercial VP • Growth & P&L management: revenue acceleration, pricing, customer base management, churn reduction • Digital & AI: digital transformation, data‑driven marketing, AI‑based customer analytics and personalization • Strategy & execution: GTM, product & portfolio strategy, channel & distribution, partnerships & ecosystems • Governance & advisory: Board & senior advisory roles, venture capital, M&A support, international expansion Fluent in English, Italian, Spanish and French, with additional proficiency in Portuguese and Catalan, I operate comfortably in multicultural environments and across global teams. I am particularly interested in C‑suite roles (CMO/CCO/CSO), board and advisory mandates, and consulting engagements where I can combine telecom expertise, digital & AI know‑how, and hands‑on general management to deliver measurable impact.
Consulting - List of customers served (2020-25) Earthlink - Senior Marketing Advisor - UAE (2024-2025) Outvise Freelance serving Earthlink (Telco) - fully remote - Middle East (2023) OpenFiber (Fiber company): financial assessment - Italy (2022) Qualis (HHRR company): M&A - Spain (2020-21) IFEMA - Global Mobility Call event: sponsors engagement - Spain (2021) Delta Partners: M&A support for fiber companies - Spain (2021) Wings Mobile: as ad interim Executive Vice President - Italy & Spain (2020-21)
A technology investment and advisory firm providing strategic advice on value creation, digital world understanding, capital raising and Mergers & Acquisitions to drive technology entrepreneurs, startups, investors and corporations worldwide.
• Advise CEO and C‑suite on commercial, marketing and digital strategy for a leading telecom operator in the Middle East, supporting a customer base of 1.2+ million subscribers. • Designed and guided execution of go‑to‑market and customer growth strategies (acquisition, cross‑sell, up‑sell, retention) to drive double‑digit revenue growth and improve ARPU. • Led advisory work on AI‑enabled customer analytics, segmentation and personalized campaigns, improving campaign ROI and reducing churn. • Supported the organisation in brand positioning, product portfolio optimization and pricing, balancing growth and profitability in a competitive market.