Fred Jones

CEO @ Outra | CEO @ Upstix

London, England, United Kingdom

About

Fred Jones is the CEO of Outra and CEO of Upstix. Outra is a leading UK data science company, generating signals that predict every transaction. By resolving signals to a household, Outra is the physical translation of digital signals creating a persistent, privacy-safe customer intelligence across the entire marketing stack. Serving some of the worlds largest Agencies and Brands, Outra has demonstrated +100% ROAS uplift vs. traditional broad audience targeting. Upstix is reinventing life’s most important transaction, selling your home. It currently takes on average +8 months to sell a home and 1 in 3 sales falls through. Every home seller has a story to tell about their experience, and it is almost always negative. Upstix helps motivated sellers move on with speed, certainty and easy. We can buy your home in as little as 5 days. Before joining Outra and Upstix, Fred was a Management Consultant then spent the best part of 10 years building some of worlds fastest growing consumer businesses. First at Uber which he joined in 2015 and held a number of leadership roles including General Manager for the UK and Ireland and Executive Director on the U.K and Ireland Board from August 2017. In 2020 he joined TIER, at the Regional General Manager across Northern Europe. In this role he grew TIER's e-scooter and e-bike operations from 4 countries and 12 cities to 7 countries and +55 cities including London, Oslo, Stockholm and Helsinki.

Experience

  • Chief Executive Officer at Outra
    Oct 2025 - Present · 9 mos

  • Upstix (Full-time · 2 yrs 10 mos)
    • Chief Executive Officer
      Sep 2024 - Present · 1 yr 10 mos

    • Chief Operating Officer
      Sep 2023 - Sep 2024 · 1 yr 1 mo

  • VP & Regional General Manager | Northern Europe at TIER Mobility
    Jul 2020 - Sep 2023 · 3 yrs 3 mos

    Fred Jones is the Vice President and Regional General Manager for TIER across Northern Europe. Operating e-scooters and e-bikes in 37 cities including London, Oslo, Stockholm and Helsinki, TIER helps people move sustainably from A to B to reduce congestion and pollution in their communities.  

  • Uber (5 yrs 2 mos)
    • General Manager | UK and Ireland and Board Director
      Feb 2020 - Jul 2020 · 6 mos

      Fred Jones was the General Manager for Uber across the UK and Ireland. Operating in more than 40 major cities and towns across the UK, Uber connects users to a safe and convenient ride at the touch of an app. When he joined Uber in 2015 Fred was initially the General Manager for expansion, launching Uber in multiple cities across the UK and Ireland. Fred was appointed to the U.K and Ireland Board in August 2017 and was in a number of leadership roles where he was responsible for delivering major strategic programmes. These include the launch of London’s Clean Air Plan that will make Uber’s transition to zero emission vehicles in the Capital a reality and expanding transport options available in the App to further increase the choice, reliability and affordability.

    • Head of New Mobility and Board Director | UK and Ireland
      Jul 2018 - Mar 2020 · 1 yr 9 mos

    • Head of Cities | UK and Ireland
      Jan 2017 - Jul 2018 · 1 yr 7 mos

      Responsible for ensuring Uber’s service delivers maximum value for riders, drivers that use the app and cities where we operate. This includes launch of new cities and towns, expansion into underserved areas and growth of Uber’s Electric Vehicle and Mobility products.

  • Director at Accenture Strategy
    Jan 2006 - Apr 2015 · 9 yrs 4 mos

    Fred participated, originated and led multiple strategic engagements for FTSE 100 clients and large Government Departments. From 2013-2015 Fred was the UK Lead for Accenture’s Corporate Strategy and Value Analysis team supporting sales, strategic insight and client relationship development at priority clients. This team worked across industry to develop value creation opportunities for C-level executives, conducts strategic due diligence and evaluates options for increasing value.