United Kingdom
With 15 years of experience at the intersection of E-Commerce, Fashion, and Media (Amazon, ASOS, Warner Music Group), my expertise lies in leveraging my analytical experience (BSc Maths) to drive commercial KPIs without compromising brand equity. From leading million-dollar marketing budgets at Amazon Fashion to developing international expansion strategies for premium fashion brands (Reformation) during my MBA at London Business School, I combine data-led insight with global brand identity campaigns. Industry Focus: FMCG, Premium Beauty, Fashion, Luxury Consumer, and HNW Hospitality
Consulting projects focused on international market strategy and luxury brand marketing: • Bain & Company (London): FMCG procurement transformation and negotiation strategy, 10+ categories, 40+ suppliers, delivering €4M (~15%) in cost savings • Reformation (France & Germany): Premium fashion, go-to-market strategy and brand positioning • Re-Style (London): Circular luxury fashion B2B2C start-up, B2B partnerships and marketing strategy including experiential activation with national retailer, Fenwick • VDL Fulfilment (Ghana): Refine operations and vendor strategy for e-commerce start-up resulting in 15% reduction in operational costs and a 13% reduction in fulfilment failures • The Londoner Hotel (London): luxury CX brand alignment strategy, 5-star boutique hotel • UC Berkeley Haas (California): 1.78-acre mixed-use real estate development & financial modelling • MIT Center for Real Estate (California): $42.7M luxury residential development project