Istanbul, Istanbul, Türkiye
· Spearheading the end-to-end Turkey Homepage strategy across seasonal and evergreen programs, aligning customer insights with long-term business priorities · Managing and mentoring a high-performing team of Homepage Program Managers, Designers, and a Creative Agency, ensuring operational excellence and creative bar-raising across deliverables · Owning Homepage content calendar, partnering with internal teams to maintain customer engagement, tracking and reporting on performance · Rolling out experimentation and A/B testing roadmap for homepage features, leading localization · Acting as the onsite customer experience quality gatekeeper for Homepage and Events
· Designed and executed the first MENATR-wide omni-channel communication strategy across 4 countries (TR, KSA, UAE, EGY) to grow seller acquisition · Built and optimized a new omni-channel strategy to generate leads, drive experiments, and improve performance-level metrics and downstream impact via Sell Dot websites, email marketing, WhatsApp, Seller App, Seller Central, YouTube channels by data driven decisions · Collaborated with BI, Tech and Ops teams to launch data-backed improvements to Seller onboarding and activation · Created dashboards, reports, and storytelling mechanisms to improve visibility for leadership and secure resources
·Developed and executed full-funnel seller marketing strategies, leading to significant growth in acquisition and retention · Revamped satis.amazon.com.tr UX and content to improve conversion and SEO performance · Led omni-channel marketing campaigns (SEM, SEO, Paid Social), enhancing seller lead generation and pipeline performance · Managed digital agency relationships, optimized ROAS, and consistently exceeded KPI benchmarks (CTR, CR, CPC) · Designed and implemented onboarding and education programs, accelerating seller activation and tool adoption · Launched SMB-focused initiatives (testimonials, surveys, PR) to enhance brand perception and drive local engagement · Analyzed campaign results and presented insights to senior leadership, informing quarterly strategy shifts
· Served as part of Google’s NBS-Scaled team for high-potential advertiser acquisition and onboarding in the Turkish market · Executed consultative outbound sales, engaging decision makers to align AdWords strategy with their business goals · Designed custom digital marketing plans based on business model, ROI targets, and website metrics · Closed high-conversion opportunities by tailoring budget recommendations and campaign structure · Ranked among top-performing reps in outbound sales efficiency and advertiser retention
Within Global Champions Inc., the umbrella brand of a number of products with headquarters in San Francisco, Fango is a platform through which top brands sponsor social media creators for their social media promotions. • Identified and reached out to potential clients to promote the company’s online advertising solutions • Conducted influencer research and selected the most relevant social media creators for each campaign brief, ensuring strong brand-influencer alignment • Managed end-to-end deal processes between influencers and brands, including contract handling and administrative documentation • Developed tailored campaign content for each account while proactively preventing conflicts of interest between parties • Tracked daily performance of sponsored posts and engagement metrics to support data-driven campaign reporting