Istanbul, Istanbul, Türkiye
▸ Contributed to product marketing and positioning strategy for the eTrader investment platform. ▸ Led competitor benchmarking and market analysis to refine messaging and value proposition. ▸ Partnered cross-functionally to optimize user journey and funnel performance. ▸ Designed segmented email communications for Private Banking clients to increase engagement. ▸ Contributed to the development of a gamification-based engagement concept to enhance platform interaction.
▸ Led brand strategy and positioning for Getir Marketplace, aligning communication with commercial growth objectives. ▸ Designed and executed multi-channel communication strategies (TV, digital, social, influencer) to strengthen brand visibility and engagement. ▸ Managed end-to-end campaign execution, including concept development, creative processes, media planning, and performance analysis. ▸ Conducted market and competitor analysis to refine brand differentiation and messaging strategy. ▸ Managed brand budget allocation and optimized channel performance to ensure maximum efficiency and ROI. ▸ Collaborated cross-functionally with Commercial, Growth, and Product teams to support brand and revenue targets. ▸ Drove +20% increase in app traffic through gamified campaign mechanics.
▸ Owned seasonal and weekly financial planning processes, aligning sales budgets with company targets and market trend analysis. ▸ Led seasonal commercial operations, optimizing discount, promotion, and dispatch strategies based on sales performance indicators. ▸ Drove Joint Business Plan (JBP) initiatives with key partners to support category growth and commercial objectives. ▸ Identified profit growth opportunities across baby care, pet, home & living, and technology categories through continuous data analysis. ▸ Partnered cross-functionally with Commercial, Supply, and Marketing teams to achieve category revenue targets.
▸ Managed sales lead tracking and customer accounts across the Middle East region. ▸ Coordinated quotation processes and prepared technical proposals in collaboration with regional sales teams. ▸ Developed pricing layouts, proposals, and commercial documentation to support B2B sales activities. ▸ Maintained structured sales data reporting to improve forecasting accuracy and customer follow-up processes.