Istanbul, Türkiye
As a Chemical Engineering graduate from Istanbul Technical University, my analytical background supports data-driven marketing strategies within the cosmetics, technology, and automotive sectors. Through my professional experiences, I have developed strong skills in market analysis, brand management, and problem-solving, contributing to the successful completion of various projects across different teams. I am passionate about creating value within marketing, planning, and brand management processes. I am always open to learning and taking initiative in dynamic environments.
Responsible for managing GetirFood &GetirLocal marketing communications (from ATL to digital & social media) • Executing annual operating / marketing plan, strategy and communication plans. • Helping maintain and manage our owned communication channels (social media, email, app, etc.) by working with our growth, crm, and design teams. • Monitor GetirLocal’s performance in its primary target group, adjusting marketing activities based on always up-to-date data and performance results • Conducted traffic analysis by tracking weekly metrics and performance trends.
• Supported influencer gifting processes during campaign periods • Prepared strategic presentations for sales teams on monthly featured products • Contributed to promotional and operational processes during new product launches • Collaborated closely with cross-functional teams, such as sales, retail, and e-commerce to coordinate monthly sample shipments • Prepared monthly reports to track brand budget data
• Supported campaign processes on digital platforms such as Meta and Google Ads • Conducted sector analysis to contribute to effective media and campaign strategies • Prepared weekly dealer quota utilization reports in Excel to monitor performance and support data-driven decisions • Developed digital and social media content, managing the monthly content calendar in coordination with the agency • Coordinated with sales teams and field operations to ensure alignment