Türkiye
As Analytics Lead for Home Care across Pakistan, Türkiye, Arabia, and Bangladesh at Unilever, I bridge category priorities with global product and data roadmaps. I focus on developing and optimizing Net Revenue Management dashboards to transform complex data into actionable insights that drive profitability and margin growth. Collaborating across Strategy, Marketing, CBD, and Finance teams, I ensure seamless delivery of scalable data solutions and successful product portfolio alignment with local market goals. My academic foundation includes a Bachelor of Engineering in Industrial Engineering and a minor in Computer Science from Özyeğin Üniversitesi (2023). With skills in leadership, optimization, and UX design, I am motivated to deliver impactful, data-driven solutions and contribute to organizational success.
-Leading cross-market analytics and digital execution across Pakistan, Türkiye, Arabia, Bangladesh, bridging Home Care Category priorities with global product and data roadmaps. - Lead the development and optimization of Net Revenue Management dashboards, transforming complex data into actionable insights to drive profitability and margin growth in Home Care. - Collaborate with Category Strategy, Marketing, CBD, and Finance teams to define business intelligence needs and ensure seamless delivery through scalable data solutions. - Execute global product transitions and manage product portfolio alignment, ensuring successful adoption in line with local market dynamics and business goals. - Oversaw the digital & technology separation of the Ice Cream Category, enabling a smooth carve-out process and operational continuity.
- Led technical product ownership for the B2B e-commerce platform SiparişDirekt, including Magento integration, middleware management, and tailoring local tools for seamless operations. - Directed the product development process, including design thinking sessions, API architecture, documentation, and project management for backend, frontend, and mobile app development. - Managed multi-functional vendors and engaged with various stakeholders, including the squad, tech team, steering committee, and sponsors. - Oversaw budgeting and cost management, evaluating the business case, ROI, turnover, and value proposition. - Architected B2B e-commerce platform API for developing native mobile application, established UX Design for user flow for the General Trade user segment - Managed branding efforts for the SuperApp and strategically planned its launch for field penetration. - Utilized a WhatsApp automation tool, creating use cases and scenarios, including an automated chatbot for diverse scenarios and integration with marketing automation. - Fostered a multicultural work environment, collaborating with a diverse team to enhance the global perspective. - Managed the effort of senior full-stack developers, optimizing productivity and quality in development projects as a Scrum Master. - Collaborated with various teams, including data analytics, digital marketing, operational, legal, and finance, for strategic decision-making, data governance, and budget management - Pioonered Generative AI projects in Unilever. Raised awareness for use cases of Generative AI tools(ChatGPT, Midjourney, Dall-E, etc) by conducting sessions for business units and departments. Addressed legal and ethical considerations for responsible practices. - Planned and executed a comprehensive training program for the entire IT department to enhance their professional skills. Unilever Future Leaders Programme (UFLP) Management Trainee in Customer Business Development Technology Team
Technical Product Owner of Algida loyalty Apps (Ice Cream App), Orchestrated the tech team, including backend, frontend, and mobile developers. Pioneered Product Management for Consumer Loyalty Application with over 7 million users and B2B Application for general trade users - Collaborated with marketing teams to align strategies for effective campaign execution - Managed high-demand season campaigns to enhance customer engagement and loyalty - Utilized data insights for informed, profit-driven decisions, improving operational efficiency - Employed MMP and ASO strategies for enhanced app performance and visibility - Stayed updated with market trends and competitive analyses for informed decision-making - Tailored strategies through user segmentation and churn analysis to boost customer retention - Managed B2B loyalty app with gamification and fraud prevention. Conducted field visits for customer insights and efficiently managed complaints for positive relationships and customer satisfaction - Led the enhancement of Unilever's e-commerce platform(web and native mobile application), facilitating B2C/D2C sales growth and digital market trends; - Orchestrated tech teams, including backend, frontend, and mobile developers. Collaborated with Customer Development team for new feature developments - Pioneered the integration of marketplace capabilities for product expansion - Demonstrated financial acumen in optimizing IT budget allocation - Prioritized exceptional CRM and complaint management for positive customer relationships - Successfully managed 3rd-party integrations. Drove innovation in campaign mechanisms to enhance engagement and visibility - Leveraged AI-powered personalization tools for increased customer engagement - Utilized Data Analytics, A/B testing, and SEO/ASO strategies for improved visibility and operational efficiency Unilever Future Leaders Programme (UFLP) Management Trainee in IT/Technology Management Team
Helped researcher for creating Artificial Intelligence Agents that able use Negotiation Techniques. Used Machine Learning and Deep Learning Algorithms for training the model.
Analyzed the business processes in the collective payments of various companies in the Cashflow Management team and working with software developers to solve the reported problems using Jira Project Management tool
Created a super-app product and business model for the open banking ecosystem, taking into account UI / UX principles, managing processes with agile methodology
Lead marketing and product management strategy at in incubation of start-up related to sectoral education and maintain website with WordPress, examine its data analytics using Google Analytics, and conduct A/B testing Strategy for user engagement and growth
Answered or made calls to clients to learn about and address their needs, complaints, or other issues with products or services. Helped customers choose the most suitable packages for their needs