London, England, United Kingdom
Passionate about technical production leadership, 3D Web, creating state-of-the-art digital experiences — immersive, interactive, and optimized for any audience — that combine creativity, cutting-edge technology, and AI. Skilled in WebXR, motion design, real-time 3D graphics, and machine learning integration, delivering innovative projects for global brands and startups alike.Experienced in leading cross-functional teams to build scalable, accessible digital products — from AI-powered 3D worlds and NFTs to high-impact multimedia campaigns. Proficient with JavaScript, Python, 3D modeling, open web and browser technologies, and various pipelines and workflows.Key projects include endless online campaigns with Outstream Media, AI-augmented WebXR prototypes for Samsung R\&D, award-winning interactive campaigns for Nokia and British Airways, and generative NFT collections exploring smart contracts.Driven to push digital storytelling forward by combining data-driven insights with creative vision to craft user-centric, future-ready experiences.Open to collaborations and opportunities exploring immersive tech and AI innovation.
As an Interactive Designer and Creative Technologist, I am deeply passionate about open web technologies and crafting the future of digital experiences. My portfolio showcases collaborations with global giants like Nokia, Microsoft, Ford, and Land Rover. I specialize in innovative web campaigns, WebXR experiences, animated and interactive websites, and compelling banner design. With a foundation in marketing and advertising, I adeptly merge creativity with strategy to deliver groundbreaking design solutions for high-profile clients. Always eager to push boundaries, I am dedicated to elevating brand narratives through digital excellence and fostering an inclusive space for everyone to innovate.
- Led the design and technical execution and troubleshooting of digital advertising campaigns for over 200+ global brands - Managed over 500 client deliverables, including creative asset validation, configuration, and deployment. - Designed, produced, and customized HTML5 over 1000+ banners and interactive creative units for programmatic platforms. - Delivered optimized, fast-loading creatives leveraging SeenThis proprietary adaptive streaming design and technologies. - Partnered with over 100 cross-functional teams (sales, creative, ad operations) to drive seamless project execution. - Provided design and technical consultancy to clients, bridging commercial objectives with engineering solutions. - Monitored campaign performance and supported resolution of ad-serving or creative issues. - Ensured adherence to delivery deadlines, brand guidelines, creative and technical specifications across multiple campaigns. - Oversaw versioning, localization, and quality control for interactive and multimedia formats. - Upheld strict confidentiality and safeguarded proprietary tools, processes, and company standards. Shaping the future of AdOps in web advertising by leveraging creativity to challenge the status quo and exceed client expectations. Partnering closely with the sales team to troubleshoot technical issues and advise on optimal creative strategies, ensuring timely delivery of client briefs with outstanding attention to detail and flawless execution.
Summary: Led the end-to-end design and development of full-stack, smart contract–driven digital art experiences on the Ethereum blockchain. Blended creative coding, decentralized technologies, and W3C-compliant web standards to build interactive, browser-native, on-chain procedural Art and storytelling systems. Key Responsibilities: - Designed and deployed custom Solidity contracts for token logic, metadata, and collection structure. - Built fully browser-native interfaces using Web Components, SVG API, WebAudio API, and CSS animations. - Developed procedural/generative art systems integrating audio synthesis and smart contract interaction. - Engineered token-gated experiences compatible with Web3 wallets (e.g., MetaMask). - Led the concept, coding, and launch of “MACHINE ONE” – an interactive, on-chain digital sculpture. - Integrated creative coding with blockchain infrastructure to explore ethics, autonomy, and identity. - Created modular components designed for future deployment in a scalable, tokenized ecosystem. - Contributed to strategic vision for decentralized storytelling platforms and blockchain-native art practices. Technical Stack: Solidity • Ethereum • Web3.js • Web Components • SVG API • CSS Web Animations • WebAudio API • W3C Standards • MetaMask
Summary: Contributed to advanced system and architecture design at Samsung's R&D division, working on immersive web technologies, hardware/software integration, and future-facing system development strategies. Played a key role in European 5G Tours consortium projects, building next-gen interactive experiences using cutting-edge web standards. Key Responsibilities: - Designed and implemented system-level architectures balancing performance, energy efficiency, and scalability. - Developed and integrated modular hardware and embedded software for immersive systems. - Defined inter-module communication protocols for synchronized hardware-software operation. - Engineered application-level logic aligned with evolving technical standards and platform strategies. - Contributed to lifecycle planning: development, QA, deployment, and system documentation. - Led innovation around immersive experiences using WebXR, WebGL, WebHID, and real-time communication protocols (WebSocket, WebRTC). - Maintained polymorphic codebases and hardware interface logic for multiple 5G use cases. - Created interactive experiences deployed in smart tourism and transportation demos across Europe. Technical Environment: WebXR • WebGL • WebHID • WebSocket • WebRTC • W3C APIs • DevOps • Linux/Unix • Embedded Systems • System Architecture • Full-Stack JS • Python Notable Projects: 📡 5GTOURS (EU H2020 Consortium) – Developed immersive smart tourism prototypes using full-stack web tech for live city deployments.
Companies: Ogilvy, Redworks, Leo Burnett, Wunderman, ARC Worldwide, MRM Meteorite, McCann Health, K2 Internet S.A., BBH, Havas, Tag Worldwide (WLT), SGK, Schawk, VCCP, BlueHive (GTB), Glue, Communicator, Spinnaker Direct, Greenroom Digital, Momentum Worldwide, Inferno, Trainline, Dewynters, MOI, Now How Creative, G2. Brands: American Express, Vodafone, O2, Volvo, Peugeot, Fiat, Land Rover, Jaguar, Vauxhall, NOKIA, Microsoft, Xbox, The Gym Group, BP, British Airways, Nationwide, Blaupunkt, Sony, Tesco, McMillan, Coca-Cola, Pepsi, Britvic, Bensdorp, Nestle, GSK, Merck, The Sun, and more. Services: Marketing advertisement (Interactive and DOOH animations, online presense, pitch decks, prototyping, video photography, aerial photography)