Greater Boston
Do what you love. For me, that means helping people, solving tough problems, and being a catalyst for others’ success. My journey started on one of IBM’s first robotic lines—where I bridged the worlds of engineering and sales. That passion for automation and people still fuels my work today. I’ve held nearly every role in software, hardtech, and dealers/resellers/systems integrators—from frontline to CEO. What I’ve learned: great companies don’t just sell—they design systems where customer value and company profitability grow together. That’s where the real magic happens. My approach blends systems design, operational insight, and financial alignment to drive sustainable growth, customer loyalty, and employee morale.
Product Insight designs, develops, and invests in products that automate physical business process. I focus on the investments and partnerships that successfully support the development and commercialization of those products.
Growth and Profitability through 4 S's, sales, service, support, and success, for dealers, integrators, and resellers utilizing cross-industry models, such as those first developed for SaaS companies. Industrial equipment and robotics are largely a recurring revenue business when the full equipment, fleet, and customer lives are considered.
Advised dealer principles and private equity on profitability, valuations, M&A, and technology. Facilitated dealer groups and speaker for Associated Equipment Dealers (AED).
Developed product management practices for continuous development and release, aligning desired product outcomes with high-speed, developer-led development.
As co-founder, I oversaw product management before moving to COO then CEO. Attachrate was an angel funded SaaS startup focused on simplifying the purchase and support of white box servers by aggregating and crowd-sourcing product compatibility and configuration data.