Eric Janssen

Teaching Sales @ The Ivey Business School | Host, Sales Reframed Podcast

London, Ontario, Canada

About

I want to change the way people think about sales. Because sales isn't a job title, it's a life skill. It's no surprise that most people wing it when it comes to sales, because only a small fraction of schools teach it! As a founder, sales executive, and now sales educator and coach, I've seen too many companies fail due to a lack of sales knowledge and skills. This can be taught. I help founders and their teams build sales processes and systems that are unique to their businesses and scale beyond them. In the sales seat for the first time as a founder, first hire, or early revenue leader, and want clarity instead of chaos? Subscribe to my newsletter. → NEWSLETTER: https://sales-reframed.kit.com/9ef34349e4 Interested in our exclusive sales program for founders and revenue leaders, The Founder Sales Sprint: → SALES COURSE: https://www.foundersalessprint.com/ If you want to explore 1:1 coaching or consulting, visit my personal site: → COACHING & CONSULTING: https://www.ericjanssen.com/14forty

Experience

  • Podcast Host @SalesReframed at Ivey Business School Executive Education
    Oct 2025 - Present · 9 mos

    Sales is a life skill, not a job title. Most people spend their careers selling ideas, products, or themselves, yet fewer than 6% of universities teach sales. The result: millions lack the skills that drive success in every field. Sales Reframed explores how elite performers (surgeons, authors, athletes, entrepreneurs) use sales principles to achieve extraordinary results, even if they’ve never held a “sales” role.

  • Founder at The Founder Sales Sprint
    2025 - Present · 1 yr 6 mos

    Go from scramble to system in 5 weeks. A 5-week, cohort-based program to help founders grow their business by creating an intentional sales strategy and repeatable sales process.

  • Faculty Member at Ivey Business School at Western University
    2018 - Present · 8 yrs 6 mos

    Teaching students two of the most important modern business & life skills: entrepreneurship (generating and acting on new ideas), and sales (how to get them into the world).

  • Limited Partner, Stage 2 Capital Catalyst at Stage 2 Capital
    Mar 2022 - Present · 4 yrs 4 mos

    The Stage 2 Capital Catalyst supports early-stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

  • Investor / Advisor at Indexy
    2026 - Present · 6 mos

    The first AI-search autopilot.