Istanbul, Istanbul, Türkiye
Over 20 years of experience in field operations, event management, and leadership. An expert in team management, process development, and strategic planning. A results-driven leader focused on performance improvement and efficiency, enabling organizations to achieve their goals. Proven track record in implementing successful strategies for employee engagement, process optimization, and event management.
Field Team Management: •Recruitment, training, performance, and motivation management of a field team consisting of 15 supervisors and 300 promoters. •Developing software and processes to enhance the efficiency of field operations: •Established the "Arzumla Kazan" Dealer Loyalty Program and Arzum Reporting System to track promoter sales and inventory. •Prepared market, category, sales channel, and competitor analysis reports to provide insights for sales strategies. Event and Fair Management: •Managed budgeting and operational processes for domestic and international events and trade fairs: •Successfully planned and managed an average of 300 events, demos, and fairs annually •Optimized booth designs, personnel selection, and reporting processes to increase brand awareness. Booth and Visual Material Management: •Designed, produced, and distributed POP materials and booths to enhance campaign visibility in retail stores: •Created the "Arzum Guideline" to ensure a consistent brand language across all display points. •Enhanced brand visibility by securing additional display areas through in-store relationships
•Managed a team of 450 outsourced merchandisers and promoters in the white goods, TV, mobile phone, and small home appliances categories to achieve sales and marketing targets. Oversaw operational processes for TV, white goods, and small home appliances categories entering chain stores for the first time, conducted competitor analyses, and planned sales-boosting activities. •Supervised the design, production, and installation operations of Vestel booths in chain stores.
•Developed Vestel’s entry strategy into the small home appliances market and established the department. •Collaborated with product management and marketing departments to select market-appropriate products. Achievements: •2013: Market leadership in GFK for Vestel Steam Generator Irons.
•Managed sales processes of Remington and Russell Hobbs brands in chain stores. •Optimized product penetration processes through distributor and dealer management.
•Integrated SMA infant products into chain stores, managed the field team, and implemented sales strategies.
•Developed marketing strategies for SMA infant products, organized product launches, and coordinated field activities.
•Promoted and sold SMA infant formulas and Abdi İbrahim products to doctors and pharmacies. Conducted training sessions for expectant mothers and new mothers.