Munich, Bavaria, Germany
B2B SaaS marketing leader with 13 years scaling pipeline across EMEA, US, and the Middle East. I've led marketing in high-growth B2B SaaS with budget ownership, a team of experts to lead, and full accountability for revenue. 🔧 What I bring: Owned paid & organic channels with full pipeline accountability from MQL to revenue. Built the strategic foundation: ICP, messaging, attribution, that shaped how budget was allocated Executed multi-region GTM across US, UK, LATAM, Middle East, and Eastern Europe, adapting strategy to local markets without losing global coherence. Closed the marketing-sales gap: lead scoring, qualification frameworks, and pipeline reviews that Sales actually trusted
• Developing and executing a comprehensive demand strategy to drive revenue growth, targeting enterprise customers and open-source developer communities. • Leading marketing team of five, owning all marketing budget. • Reporting on key metrics and business KPIs, including ROI, CPL, Marketung Sqls. Built all analytical reports and tracking from scratch. • Launching targeted marketing paid campaigns to get strong inbound flow of leads and opportunities: Google and Linkedin. • Working closely with SDR and sales teams to improve outbound email campaigns and Linkedin reach out. • In collaboration with DevRel, engaging with the developer community through events, webinars, content marketing, and partnerships to drive product awareness and adoption. • Finetuning SEO, link building, website A/B tests and analytics, relevancy, traffic, clicks.
• Scaled inbound demand generation from 15% to 30% of total pipeline through paid inbound programs (Google Ads, LinkedIn, retargeting), content syndication, ABM, and lifecycle marketing. • Owned marketing GTM and demand strategy during expansion in the US, UK, and Middle East to achieve product revenue growth by 52% YoY and international sales growth by 117%. • Improved inbound lead-to-opportunity conversion 2x, in close collaboration with SDRs and sales by implementing lead qualification, lead scoring, refining handover, and follow-up cadences. • Implemented and scaled marketing automation and CRM workflows (Marketo, Salesforce) and conversational tools (Drift Chat Bot) to support rapid growth, ensuring GDPR compliance, lead nurturing. • Introduced multi-touch attribution model data tracking, and reporting, improved marketing ROI by reducing CAC by 25% through channel optimization. • Supported organic growth initiatives through SEO, content strategy alignment, A/B testing and website optimization, ensuring cohesive inbound performance. • Managed vendor relationships, 7 digits demand generation budget, delivering performance analysis and insights to optimize marketing spend, maximize ROI and reach KPIs.
•Established multi-channel operations across digital, channel, PR, and offline touchpoints. •Drove ABM-based go-to-market strategies targeting German- and English-speaking markets. •Implemented marketing automation with Salesforce and Marketo, scaling qualified lead flow ×5 and instituting full-funnel lifecycle journeys for prospects, customers, and partners. •Generated ⅓ of total customer acquisition via integrated demand campaigns (web, paid social, PPC), partner co-marketing, plus awards and events—creating a scalable demand engine. •Developed sales enablement assets—from product papers and UVPs to competitor battle cards. •Rebranded the company with a new logo, redesigned website, and brand guidelines. •Laid marketing and communications groundwork for Payoneer’s acquisition of optile in Dec 2019.
• Responsible for support and development of EMEA channel marketing. • Planned and reported quarterly on the lead-generating activities with partners (paid campaigns, events, webinars, content localisation) to reach the sales targets, brand awareness and visibility across EMEA. • Aligned EMEA marketing goals and strategy, sales targets, enforced brand synergy and increased brand awareness and visibility through partners. • Activated partners with on-boarding, managed marketing and sales-enablement processes with tools and materials to increase efficiency and maximise results. • Improved partner program, expanded partner presence.
• Developed marketing strategy and KPI’s for growing regions: Eastern Europe, Middle East, South Africa, LATAM, Turkey (122 countries) to meet business goals (analysis, research, planning and targets). Reported on key metrics and KPIs via SalesForce, Marketo. • Supervised 7 local marketing managers; coordinated the adoption of the headquarter marketing strategy for each region. • Supervised internal marketing automation development: lifecycle, lead management campaigns (scoring, lead flow & assignment, alerts and follow up), GDPR. • Managed creation and launch of a Reseller Enablement Platform at Kaspersky to accelerate partner’s time to revenue by educating and equipping them with marketing/sales tools.
• Supported partners and inside departments during product launches with marketing collateral for the partner portals, events and campaigns. • Coordinated launch of B2B Customer marketing campaigns in Eastern Europe, Middle East, South Africa, LATAM, Turkey: email campaigns,content sindication, display and events. • Managed localisation and translation of content, videos and creative to 7 languages. • Responsible for implementation/integration of Marketing Automation System and further support: design of landing pages, launch of email templates. • Improved Lead Lifecycle: increased lead advancement speed through the funnel by 60% and customer retention to 85% with gamification and nurture campaign.