Germany
Hospitality executive, 30+ years across hotels, luxury, leisure and tourism. P&L-accountable leadership in owner-operator, franchise, multi-brand and PE-backed structures — 30+ countries, 100+ hotels, organisations up to 117 FTE. I work where ownership economics meet hotel-level execution: translating EBITDA and enterprise-value targets into RevPAR, TRevPAR, GOP and flow-through that actually land at the property. → Hyatt EAME / Southwest Asia (VP Sales, 117 FTE, 30+ countries): +7.3% revenue growth in 2019, 4.2% CAGR in a mature market, –3.5% cost base; co-created the HNWI Luxury Segment deployment. → HR Group (CCO, 145 hotels, 11 brand partners): built the multi-brand commercial platform from the ground up; scaled the team to 50 FTE in 18 months; senior interface to ownership, asset management and brand partners. → Hurtigruten (VP Sales & Marketing): PE-backed transformation through business separation and IPO-readiness; revenue and market-share growth across DACH, France and emerging EMEA in B2B, B2C, e-commerce and distribution. Foundations: MBA (FH Graubünden, Switzerland); INSEAD Executive Programs (Strategy, Complexity, Transformation); Cornell Hotel Real Estate & Asset Management; INSEAD AI Transformation and WHU AI for Business Development (2024). Chair, HSMAI Europe Sales Advisory Board (2022–2024). Guest Lecturer, DHBW Lörrach (since 2025).
Leading a digital hospitality platform across four brands (Stuub, Kuckucksnester, Hotel Federwerk, Hotel Hofgut Sternen) with full P&L accountability to ownership. - Scope: ~100 FTE across three business pillars; multi-property, multi-brand portfolio - Driving commercial strategy, operational performance, business-model evolution and digital transformation - Building the operating model and governance framework to support scaled growth - Aligning ownership priorities, resource allocation and execution across the platform - Adding business pipeline volume by 28% YOY Focus areas: P&L Leadership | Digital Transformation | Multi-Brand Strategy | Operating Model Design | Sustainable Hospitality | Owner Alignment | EBITDA Growth
Teaching senior bachelor students the financial and commercial frameworks that underpin sustainable performance in tourism, hospitality, gastronomy, DMOs and tourism institutions. - Curriculum covers revenue streams, cost of sales, contribution margins, P&L management, IRR, NPV and the operational KPIs that drive sustainable commercial performance - Bridges 30+ years of executive industry experience with academic foundations for the next generation of hospitality and tourism leaders - Contributes to DHBW Lörrach's hospitality, business development and leadership programme Focus areas: Hospitality Finance | P&L Management | IRR / NPV | Revenue & Margin Analysis | KPI Frameworks | Tourism Economics | DMO Strategy | Executive Education | Thought Leadership
Led the integrated commercial function across four brands within the Hyatt ecosystem; senior commercial interface to Hyatt Hotels & Resorts, ownership groups and asset management. - Scope: ~80 FTE covering Sales, Revenue Management, Marketing and Distribution; full P&L responsibility - Implemented a new commercial operating model across four brands within six months — strengthening accountability and execution discipline - Improved forecasting accuracy by +150 bps through advanced analytics and performance-controlling - Built commercial governance linking brand strategy, owner expectations and property-level performance Focus areas: Commercial Strategy | Revenue Management | Distribution | Multi-Brand Operations | Asset Management Interface | Forecasting & Analytics | RevPAR / TRevPAR | Sales Leadership
P&L-accountable commercial leader during a PE-backed transformation, including business separation and IPO-readiness preparation. - Scope: DACH, France and emerging EMEA markets across B2B, B2C, e-commerce and distribution - Contributed to company split and IPO-readiness through sharper commercial distribution and market focus - Delivered revenue and market-share growth through pricing, segmentation and channel strategy - Restructured the commercial organisation with clearer market ownership, accountability and operating cadence Focus areas: PE-Backed Transformation | IPO Readiness | B2B / B2C / E-Commerce | Pricing & Segmentation | Multi-Market Distribution | Expedition & Cruise | Customer Analytics
Chair of a Board of commercial and sales experts who are shaping the future of sales.