New York, New York, United States
MedTech professional with 7+ years of international experience across diagnostics, medical device, and cardiovascular AI markets and 3 years of multi-disciplinary experience in SaaS. Experienced in delivering data-driven strategy, forecasting, and market insights for global healthcare clients in both China and international settings. Fast learner with strong analytical capability and a proven ability to quickly ramp up in complex technical domains. Strong communicator with extensive experience engaging senior stakeholders and cross-functional teams across cultures and geographies.
Manager, In Vitro Diagnostics (IVD) team. Serve as the primary liaison for clients in healthcare consulting projects, ensuring effective communication. Lead cross-functional teams to deliver impactful insights across various IVD segments. Design comprehensive market forecast models, achieving a 0.1% deviation in the 2024 Core Lab forecast. Utilize expertise in healthcare consulting to enhance clients' market strategies and decision-making processes.
Team lead of MedTech market access and pricing solutions.
Designed, executed, and optimized monthly marketing campaigns and over 30 offline events to acquire new customers and drive customer loyalty. Managed cross-channel retention and B2C CRM initiatives. Developed and executed online activities to fuel inbound leads, SEO and SEM performance, social media outreach and digital content production. Managed a team of internal and outsourced employees to facilitate 2 major website redesigns. Researched and evaluated marketing opportunities, demand for the product, customer needs and insights and analyzed the effectiveness of all marketing efforts. Transformed 15 top clients into influential brand ambassadors, and managed those ones through their participation in industry panel discussions, webinars, and data-driven case studies.
Conducted research on marketing opportunities and industry trends to aid and service clients with their business investment decisions, and support planners in building media landscapes. Collaborated with internal research and analysis to address the state of declining industry sales for major clients. Managed the site’s SEO, conduct Google Analytics and social media promotion to increase platform engagement. Extracted key findings from multiple qualitative and quantitative project workflows and create succinct presentations for clients that provide actionable feedback against their key objectives.