Guangzhou, Guangdong, China
I am a year 3 student majoring in public relations and advertising at BNU-HKBU United International College(UIC). The study experience in UIC equipped me with solid professional knowledge and a global perspective. Besides, I also acquired different types of skills, including writing, visual designing, and researching. As an enthusiast in communication and creativity, I always: · have a keen interest in the current trends · embrace different types of thoughts with an open mind · dedicate to photography and have a good sense of aesthetic · seek opportunity for self-improvement I am currently interested in Fast Moving Consumer Good Industry, and I hope that I can make a difference as an Account Executive in the future.
协助管理、运营Dodie杜迪纸尿裤微博及微信官方账号 · 策划并执行双微推文主题与活动，推动品牌自然声量整体提升 · 管理品牌微博社群，维持粉丝关系；在职期间共组织社群活动13场，成功使社群粉丝 数量增加200余人 · 监控并处理品牌舆情，维护品牌形象 · 制作双微周报，月报；定期分析媒体平台数据并提供改进建议
参与校内40余场活动的报道，摄影并撰写活动报告； 参与“U秀”校友采访计划，文章在校微信公众号获得4700余阅读量； 参与学校官方推广运营，多次编写与排版学校公众号文章。
· 协助团队完成对外宣传任务，整理并较对各类产品信息 · 更新文案资源，翻译多份产品对外简介，为广告投放打下基础 · 维护现有客户关系，向新老客户发送日常问候邮件 · 支持团队宣传工作，整理并分类相关厂商信息