Abu Dhabi Emirate, United Arab Emirates
Passion for events, education, tourism and hospitality.
Led sustained YoY commercial performance while navigating significant budget growth: • 2024 budget increased 19.6% YoY, closed 2.7% above budget • 2025 budget increased 10% YoY, closed 12% above budget • 2026 budget increased 10% YoY, with 75% of annual target secured before year-end 2025 • Drove a 15.6% overachievement in Groups business for 2025 • Shifted commercial strategy from last-minute yield dependency to early confirmations, strengthening room revenue security and maximizing full-ballroom utilization • Redefined BQT pricing strategy, positioning the hotel against the right competitors and implementing dynamic pricing aligned to international corporate budgets • Unlocked additional revenue through alternative venues (Helipad, Abu Dhabi Suite, Nation Riviera Beach) During my time the property received the following industry recognitions: • Wedding Venue of the Year 2024 awarded by Weddings Online • Best Emerging Destination Wedding Venue 2025 awarded by Department of Culture & Tourism Abu Dhabi
• Navigating Sales & Marketing in Startup Gaming and Adventure Attractions • Implemented proposal, contract and internal & external event communication within the company • Implemented Sales pricing strategy based on market research and product analysis • Established a team including utilizing existing operations team members for event execution • Built loyalty and repeat business with key gaming industry players e.g. Endless Studios, Nasr Esports, AD Gaming in effort to create different segments and build sustainable business for the future of the park • Proactively introduced products to B2B partners, Tourism stakeholders including DCT India, US, France, Italy, CIS, GCC and different departments of the government via industry conferences / workshops involving public speaking • Negotiated all sales contracts • Increased YTD revenue by 19% and pre-booked approximately 1.3 mil for the year 2024 in Q4 of 2023 • Fostered the increase in social media following by 72% • Internal Setup of Semnox B2B platforms for Adrenark Adventure and Pixoul Gaming parks from Sales and Marketing perspective • Setup Semnox Smartfun app for Pixoul Gaming from Sales and Marketing perspective • Created Esports packages to interest adult corporate non-gamers to the facility • Collaborated with multimedia designer on all materials and videos including creative process
• Active and passive acquisition of new clients, managing all event communication in relation to client/third-party/internal from site visit through execution, invoicing and maintaining relationships • Managing team and internal revenue expectations - monthly forecasting, yielding group business, budgeting and managing budget in cooperation with Director of Sales • Established new packages based on market analysis, continuously increased Groups & Events revenue by 40% for years 2018 and 2019 • Actively managing Event Marketing and copywriting content for event related articles with third-party partners • Represented the property on luxury travel exhibitions in Americas, Asia and EMEA to acquire leads and maintain business relationships • Organized product launches, island buyouts, offsite C-level meetings, gala dinners, corporate activity days, retreats, workshops, weddings and other celebrations from inquiry, contracting, execution, invoicing and maintaining relation with partners and clients • Delivered Day Pass cost mapping project in role of Project manager to identify process areas for improvement for HQ • Managed first Event related property shoot During my time the property received the following industry recognitions: • Wedding Venue of the Year 2018 awarded by Weddings Online • Wedding Venue of the Year 2019 awarded by Weddings Online
• Established a setup and structure of Sales Department in Corporate and Groups & Events including goal setting, forecasting and marketing sales materials. • Active and passive client acquisition of Corporate Clients • Bringing corporate events from luxury fashion and automative industry (related to top clients, media and paid influencer events), government, pharmaceutical, consulting and film industries • Within first 3 month increased the Groups & Events revenue by approximately 55% YtY • Increased 2017 Groups & Events revenue by 33% YtY • Actively involved in marketing activities - general property shoot, direct event related articles