Lasne, Walloon Region, Belgium
35 years’ experience in FMCG companies in various Sales & Marketing functions among which 23 years in Knowledge & Insights where I built solid expertise in my passion for Consumer Insights and Trends. As I am curious and have a strong interest to learn I did a STA (short term assignment) in R&D and a STE (short term experience) in Commercial Insights. Thanks to my communication skills and style, I smoothly manage to engage stakeholders across multi markets. I am a team player, very flexible with a multicultural mindset able to work in a changing environment, with a natural asset for leading people by developing and empowering them.
Connecting the dots of human insights with commercial activation & execution, driving insights holistically linking different data sources and providing strategic recommendations. Leading the Drinking Moments in New Normal
Managed and coached a multi-countries team (I was 2 days in NL and 3 days in BE during 4 years). Optimized the synergy and cost savings at Benelux level. Developed the annual research plan (1mio euro budget). Led Benelux and international qualitative, quantitative and new product development researches and drove tracking of EU innovation
Led and presented BP/LRP at national/EU level. Worked in close collaboration with media agencies. Launched successfully the Belgian “Philip Morris Marketing Award” in 3 universities in Belgium. Developed the cinema environment with the ‘Philip Morris Movie Mania’ activation at Kinepolis.
Led weekly volume reporting, volume forecasting. Run qualitative and quantitative consumer researches (IMC, consumer understanding, pack and product tests)