Evelina Seelbach

Passionate and purpose-driven leader

Greater Munich Metropolitan Area

About

Almost 20 years of experience in the pharmaceutical industry (human and animal health), both in the research-driven as well as the generics part of the business as well as global health. International and local roles and assignments ranging from sales and sales excellence over product launch and portfolio strategy to business franchise lead. Experienced leader with people (up to 60) and triple-digit P&L responsibility; passionate, people-focused, performance-driven and resilient. Loves to inspire and thrives on change. Additionally, experience in management consulting through several projects for large and medium-sized pharma companies in the areas of: positioning strategy, post-merger-integration, M&A, organization, sales force effectiveness, multichannel-marketing. Therapeutic areas: oncology, diabetes, dermatology. Specialties: Branding, market access, marketing, product launch, positioning, portfolio management, organization, post-merger-integration, sales, sales force effectiveness, strategy.

Experience

  • Business Unit Director Companion Animal at Zoetis
    Jan 2023 - Present · 3 yrs 6 mos

    Responsible for defining and executing the strategy and tactics for the largest business unit in the German market with a broad range of highly innovative products across major therapeutic areas (e.g. pain, dermatology, parasiticides). Leading, growing and developing the marketing, sales and medical teams. Achieved 19% growth in 2023 and significant improvements in survey results

  • Novartis (9 yrs 11 mos)
    • Global Business Director Malaria
      Nov 2019 - Sep 2022 · 2 yrs 11 mos

    • Head Urology Sandoz Germany/Hexal
      Jul 2018 - Oct 2019 · 1 yr 4 mos

      Led the business unit (marketing & sales team) and drove the uro-oncology business in Germany (incl. P&L responsibility); achieved double-digit growth in 2018 in a mature market with one of the business’ top five products.

    • Director Global Commercial Planning Sandoz
      Jan 2016 - Jun 2018 · 2 yrs 6 mos

      Led global strategic projects including the long-term portfolio plan and the development of the concept for Value Added Medicines in cross-functional teams and close collaboration with the Sandoz Executive Board

  • Accenture (Basel Area, Switzerland)
    • Manager Life Sciences
      Sep 2011 - Oct 2012 · 1 yr 2 mos

      Projects with major pharmaceutical companies; e.g. New M&S Channel Integration, Market Access and Product Launch, Global Closed Loop Marketing Strategy

    • Consultant Life Sciences
      Nov 2010 - Aug 2011 · 10 mos

      Projects with medium-sized and major pharmaceutical companies; e.g. Sales Force Effectiveness, Global Business Unit Strategy, Post-Merger-Integration

  • Bayer HealthCare (5 yrs)
    • Product Manager Qlaira (Women's Health), Poland
      Jan 2009 - Sep 2010 · 1 yr 9 mos

      Responsible for the launch of a new oral contraceptive

    • Intl. Marketing Trainee
      Oct 2008 - Sep 2010 · 2 yrs

    • Sales Representative
      Oct 2009 - Jan 2010 · 4 mos

      Detailed gynecological products in practices and hospitals (Lublin area, Poland)