Denmark
I'm a brand and product marketing leader with 19 years of experience building brands that perform commercially and resonate culturally — at Nike, the LEGO Group, and Google. I've led global and regional teams across the US, Asia, and Europe — delivering platforms that crossed $1B in revenue, digital ecosystems spanning 76 markets, and experiences that took iconic brands to new audiences and new places. You bring me in when you have a complex problem and the answer isn't obvious yet. I translate business ambition into focused strategy, align cross-functional teams around a shared vision, and make sure the work lands with clarity and impact. I operate across insights, strategy, creative, technology, and data, and I'm known for leading with empathy, earning trust through collaboration. A two-time startup founder, I bring an entrepreneurial edge to large organizations, drawn to brands worth believing in and people who care.
▸ Led global audience engagement strategy and guided cross-functional execution for the Kids digital ecosystem across 76 markets, managing a team of 10 ▸ Launched the LEGO Insiders Club membership program, drove acquisition, engagement, and retention across millions of households globally ▸ Launched LEGO Fortnite, LEGO Play App, and LEGO x Aardman partnership; supported LEGO Smart Play and re-branded LEGO Magazine ▸ Owned global budget, KPIs, business impact, and executive reporting across campaigns, partnerships, product launches, and 365 engagement
▸ Led a 30+ person team to develop and launch NIKELAND on Roblox — Nike's first metaverse experience, activated through key athletes, influencers, and retail. Referenced on Nike's Q1 2023 earnings call by Nike's CEO ▸ Drove seasonal product marketing and 3-year category strategy
▸ Built Nike's first esports league partnership, winning 2 world championships with the LPL in China and set a Nike member engagement record ▸ Launched Nike's first esports campaign, ad, and retail product collection in Greater China, managing a team of 3 and leading a team of 15+
▸ Identified blue-sky opportunities to drive sport participation through digital innovation in China, winning an IAI International Gold Award for use of AI ▸ Launched NikePlus membership, personalization, and Jordan Brand's first Tmall store across Nike's China digital ecosystem ▸ Drove Nike.com revenue growth by redesigning the checkout experience based on local consumer behavior insights
▸ Partnered with product and marketing teams to shape user-centric features and launch strategies across major consumer platforms: Gmail, Android, Google Wave, and Google+
▸ Founded and launched a digital platform from concept-to-market, securing $25K investment through the Facebook fbFund (Top 25 apps)