Chicago, Illinois, United States
👋🏻 You should really click the "...see more" button over there. 👉🏻 😉 Most B2B companies don't have a marketing problem. They have a foundation problem dressed up as a marketing problem. The founder can't explain what the company does in under two minutes. The website says one thing, the sales deck says another, and the last agency spent six months optimizing a funnel built on messaging nobody validated. Sound familiar? I've spent 15 years in marketing, almost all of it inside founder-led companies with small teams, tight budgets, and no senior marketer in the building. I started building online communities and digital events at seven years old, and subsequently crashing the servers of online multiplayer video games unintentionally. By 15, I'd built a gaming community website with 200,000+ active monthly visitors using my allowance money. I've been paid to do this work since I was 16. What I've learned across every engagement is that the same failure mode shows up in three different costumes. Lead-gen tunnel vision collapses everything upstream of the funnel. Consultant-speak replaces actual thinking with abstraction. Bad context transmission means the founder's thesis never reaches the people executing on it. Same disease, three costumes. Same fix all three times: slow down, do the foundation, and stop performing work instead of doing it. I'm a fractional CMO and GTM operator for founder-led B2B, B2C, and SaaS companies at seed through Series B. I build positioning and messaging systems that work. I design marketing orgs for teams of one to five. I operate inside venture studios and lean startups where the culture is still forming and the offering is still being figured out. I do executive ghostwriting and content strategy inside those engagements, not as standalone products. $50M+ in revenue influenced and generated, many of which in companies that started in the red. 31K+ LinkedIn followers built by practicing what I preach. 50+ recommendations that all say some version of the same thing: he tells you what you need to hear, not what you want to hear, and the work gets better because of it. I'm not for everyone. If you want a deliverable shop that produces 10 blog posts a month and reports on keyword rankings, I'm the wrong hire. If you want someone who will walk into your company, diagnose what's actually broken, and make decisions with you until the GTM works, we should talk. Book a call or follow along here. I post about the reality of operating inside founder-led teams, the failure modes nobody names, and the unsexy work that compounds.
I’m a Fractional CMO, marketing strategist, and creative operator based in Chicago, USA. I help founders, consultants, and small teams make their ideas seen, bought, heard, and felt. My work sits at the intersection of intelligence, wit, and structure. Creative enough to stand out. Clear enough to actually work. I’ve worked with clients on every continent, from early-stage startups to B2B firms, creative agencies, and data consultancies. Different industries, same throughline. Curiosity. Ambition. And something worth saying. I started in social selling and community marketing, which is where I learned how attention really moves. Since then, I’ve led marketing and partnerships for brands that want to grow without selling their soul. The skill set is deep and varied, but the goal stays simple. Build momentum that lasts. I don’t work alone. I bring in a trusted network of specialists when it makes sense, expanding capacity across content strategy, social media, public relations, community marketing, research, personas, branding, audio and video, design, web, revenue operations, influencer work, email, and paid media. At the end of the day, I help smart ideas become impossible to ignore.