Ireland
A successful, growth-oriented, and mission-driven Chief Marketing Officer with extensive expertise establishing and executing marketing strategies for new market penetration and growth. Highly accomplished in reviving established markets, building brands, raising revenues, and improving demand acquisition for business software solutions. Deep experience is in developing product vision, finding technical advantages over competitors, and comprehending the perfect ideal profile and buyer journey. Extensive expertise moving companies ahead in both public and private firms, dramatically improving marketing contribution to pipeline and bookings. Exceptional history in developing brand strategy to improve awareness, create demand, and make selling simpler for businesses. Proven success in driving transformational change, managing global demand generation, field marketing, business development, regional marketing and campaigns, digital/account-based/partner marketing, public relations, and communications. Well-known for developing and directing marketing and business development teams to increase efficiency across the funnel, improve conversion rates, and ensure SLA adherence. An expert in developing and implementing branding efforts, as well as organizing scalable marketing campaigns/programs to produce predictable revenue streams. Specialties: Building a strong marketing strategy and predictable revenue streams globally and regionally; Demand generation, Account-based Marketing (ABM), Field Marketing, Corporate branding, Brand awareness, digital marketing, thought leadership campaigns, public relations, analyst relations, event management, Integrated Marketing & campaigns, website marketing etc.
Leads Global Campaigns, Field and Partner Marketing, Digital Marketing, PR, and our BDR organization, bringing together the critical engines that connect strategy to pipeline and growth on a global scale.
As Interim Global CMO, UiPath, Evanna leads the global effort to reposition the company from RPA pioneer to category-defining leader in Agentic AI and enterprise automation. Her mandate is to articulate and amplify our “Where AI Meets ROI” narrative, unify brand and product storytelling, and accelerate pipeline by aligning marketing, product, sales, and community teams around a single vision: orchestrating robots, agents, and people for measurable business outcomes. Evanna oversees a 200-person, worldwide organization spanning demand generation, communications, community, website, brand marketing and analyst relations, driving bold initiatives such as our FUSION executive event, developer-first campaigns, and an expanded partner ecosystem. By championing data-driven programs and third-party validation, ensuring UiPath’s next stage of growth is defined by intelligent, scalable automation that delivers real value for the Fortune 500 and beyond.
As CMO EMEA, Evanna is responsible for all of Marketing and Business Development in the region, helping to generate and accelerate pipeline resulting in increased revenue for UiPath. Evanna manages Brand awareness and demand generation in the region including Global campaigns, digital marketing, Account-based Marketing (ABM), field marketing and the BDR team in EMEA.
Responsible for building demand and raising awareness in the EMEA region for a SaaS-based technology skills development platform. Manage cross-functional marketing teams and develop and implement marketing and sales strategies. While the role is regional by title, one of the primary responsibilities is to track major drivers of global marketing initiatives and their consequences for company strategy. Manage the marketing budget for all EMEA marketing operations and direct spend to the appropriate departments to reach our OKR targets across brand, digital marketing, field marketing, ABM and PR. Notable outcomes to date: * Leverage global demand strategy to create innovative regional approaches leading to increased brand awareness and demand. * Generate and increase pipeline, bookings, and gross retention across all segments and sub-regions in EMEA in close collaboration with the sales organisation. * Attain success in driving EMEA demand generation, brand and field marketing campaigns with ownership of digital/partner/field/account-based marketing (ABM), PR, and AR in region.
Managed all demand generation globally, ensuring actionable insight across marketing, sales, the exec team, and product teams. Led a team of 35 marketers for global demand creation throughout the US, EMEA, and APAC, with responsibility for digital marketing, campaigns, field marketing, and Account-based Marketing (ABM). Drove the yearly marketing planning process, tying together the objectives, budget, and resources with a strong focus on efficiency gains. Key contributions included: • Drove the team to achieve the pipe generation and bookings target and improved the marketing contribution to pipeline by 20% within 9 months. • Implemented a new lead scoring model and new pipe attribution model working with Marketing & Revenue Operations teams. • Played a pivotal role in restructuring the teams to empower the regions while hiring an SVP of Marketing for the Americas.
Built out Gigamon’s Account based Marketing (ABM) strategy over a 2 month period from Jan-March 2020, working on a consultancy basis. Built the strategy, target accounts and execution plan working with the team onsite in Santa Clara, CA.
Responsible for the global field marketing and ABM strategy, including demand creation, digital marketing, field marketing, lead processing, measurement, and reporting. Implemented new marketing tools and platforms that drove optimization of the customer journey including Engagio (now Demandbase), Adobe, ZoomInfo Outreach and LeanData. From conception to conclusion, played a critical role in developing and implementing the Global Field Marketing and ABM strategy, pioneering ABM at DataStax for the first time. Some key contributions: • Optimized the close rate by 50% by implementing lead nurture and deal acceleration programs. • Influenced growth in worldwide pipeline coverage from 1x in January 2017 to 4X in September 2019 • Attained success in growing the marketing contribution to pipeline from 20% to 50% in less than two years. • Directed team of 14 professionals and managed large budget across Global Field Marketing & ABM and led the team to a achieve their pipe gen goal for the first time in 2019.
Designed and managed the GTM strategy, working closely with the Global GTM teams and stakeholders to successfully execute across segments and geographies in order to increase marketing-sourced pipeline and growth. In charge of all demand generation marketing, including integrated campaigns, field marketing, digital marketing, partner marketing, PR/AR, brand awareness, and ABM. Established and mentored a high-performing team that was responsible for developing scalable demand-generation programs and experiences. Key achievements: • Spearheaded team of 7 marketers and 6 BDRs, with a sizable marketing budget • Exceeded the marketing pipeline generation goal in 2018 by leveraging superior leadership skills. • Structured public relations and digital marketing for the international markets working with three PR agencies globally and 2 digital marketing agencies.
Developed and lead TIBCO's EMEA Marketing Strategy, Demand Generation campaigns, Brand awareness, Field Marketing programs, PR and AR activities across all product lines. Created a regional marketing strategy that covered sponsored search, paid social, display, re-targeting, and content syndication, and I grew the company's investment globally in digital marketing from 10% to 60% of overall expenditures. Key achievements: • Increased marketing's contribution to revenue to over 25% for the Enterprise segment and to 80% for high-velocity product lines in the first year, effectively doubling number of leads generated in the process. • Reorganized the EMEA division, bringing together formerly disparate groups (as a consequence of mergers and acquisitions) into one cohesive unit that collaborated very closely with the Revenue Org. • Designed the ABM program from the ground up, increasing engagement and pipeline generation (15% increase in engagement across target accounts in the first 6 months).
Hired and mentored a team of 12 throughout EMEA and APAC, comprising 4 field marketers and 8 BDRs. Created the company's marketing, public relations, and analyst strategy from start to finish. Built the global product messaging, positioning, brand, and identity while also leading Jaspersoft's demand generation campaigns, public relations, analyst, and field marketing programs. Oversaw worldwide public relations and analyst relations, collaborating with 8 agencies across the US, EMEA and APAC. Key successes for this role: • Introduced digital marketing activities, regionalizing the strategy across all channels. • Won on average 5 awards for Jaspersoft per year and secured speaking slots at over 20 events each year. • Served as EMEA company spokesperson and regular author of by-line articles on Business Intelligence. • Directed the EMEA Business Development Team; increased Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversion rates by over 20% Year Over Year in the first year.