Los Angeles, California, United States
I lead award-winning marketing campaigns, rooted in creative content and digital innovation. My headline-grabbing campaigns include live-animated streams, first-of-its-kind augmented reality, AI, chat bots, automation, experiential events, creators & influencers, in-world storytelling and more. Early adopter of augmented reality (AR) as a consumer technology, with more than 15 years of experience including custom development (web, apps), tech partnerships (Google, Facebook, Snapchat, Qualcomm), brand partnerships (Nike, Samsung, Mazda), paid media integrations (Seek, Vertebrae, Omnivirt), and location-based experiences (Theme parks, Casinos, experiential). Cutting edge partnerships have resulted in patents and numerous awards. Experienced in leveraging data to inform brand strategy, identify emerging trends and catering to consumer sentiment. Awards include: Webbys, Shorty Awards, CSS Design Awards, W3, Mobile Web Awards, MUSE Awards, Awwwards, Key Art/Clios, Davey Awards, Communicator Arts, TheFWA and more. • Judge at TheFWA • Big Brother/Big Sister Los Angeles Mentor (4 years) • Sponsor of 12 international children from impoverished communities (17 years) Specialties: Creative Direction, Digital Strategy, Social Media, Content Marketing, Brand Marketing, Project Management, Film and Entertainment Marketing, Digital media, Cross-functional Leadership, Interactive Design, Growth Marketing, Emerging Tech, Brand Partnerships, AR/VR/MR, In-World Storytelling, Copywriting, Account Management, Global Workflow Management I'm committed to promoting equality and helping marginalized communities grow their voice.
Innovation Consultant specializing in creative strategy, growth and project management. - Digital Marketing - Social Media - Augmented Reality - Paid Media Strategy - Startup Marketing - Influencer Marketing - Virtual Fashion - CRM - Experiential Pop-Ups - Retail and Fashion Trends - Project Management
Led creative strategy for integrated marketing campaigns, touching more than 60 films released in theaters. Award-winning campaigns include The Hunger Games, John Wick, Knives Out and La La Land. Crafted creative partnerships with media companies, tech brands and consumer products. 360 campaigns showcased first-to-market, press-worthy experiences across channels & formats: Social, A/V, print, web, AR/VR, experiential, influencers, short-form video, casual games, mobile apps, email marketing, livesteams, innovation and fan engagement.
Oversaw web, social and interactive creative for all campaigns.
Helped establish the agency as a global leader in AR & mobile. Served as creative producer and entertainment/studio strategy lead. Managed the US production team and established off-shore workflows in China and the Philippines.