Portland, Oregon Metropolitan Area
Award-winning creative leader with 10+ years of experience in art direction, creative production, and brand storytelling. Proven success in leading high-impact visual strategies, leveraging emerging technologies, optimizing workflows, managing diverse creative teams for global brands like Apple and Bloomberg.
• Conceptualized, commissioned, and edited award-winning visual content for digital and print platforms. • Led the visual redesign of Bloomberg Pursuits’ web page, increasing audience engagement and traffic. • Curated and managed high-value photo assets within Bloomberg’s DAM system. • Reduced yearly art costs by 20% through negotiated contracts and licensing agreements to optimize budget efficiency. • Expanded creative roster by 100+ diverse photographers and artists, increasing diversity and audience engagement. • Increased reader subscriptions by launching an original monthly visual feature • Pitched ideas for magazine and website features which regularly published.
Curated, sourced, and edited imagery for major news and feature stories, working with global wire services, stock agencies, and independent photographers. • Maintained and enhanced Bloomberg Businessweek’s photographer database, increasing inclusivity and diversity of commissions. • Spearheaded large-scale photo productions, including concept research, set design, and shoot execution. • Led DAM management and photo archiving, ensuring seamless retrieval and organization for editorial use. • Strengthened visual storytelling strategies, ensuring all images aligned with the brand's editorial and creative direction.
• Managed studio and location-based photography projects, increasing revenue by 15% through digital workflow optimization. • Trained and mentored a team of student staff, ensuring smooth project execution. • Produced digital photography for portfolios, multimedia projects, and web-based content.
• Planned weekly editorial meeting • Scheduled content to be published • Reviewed Lens e-mail address for story pitches • Researched independent stories • Participated in the "Photos of the Day" edit with team of photo editors.