City Of Peterborough, England, United Kingdom
Accomplished E-commerce Manager with extensive experience creating and implementing results-driven integrated marketing, merchandising and branding. Passionate about improving user journey and increasing profit through research, testing and innovation. Industry expert in the configuration, integration and innovation of proprietary and Magento-built content management systems. Proven authority in consumer trend analysis, marketing and partner relations. Adept at taking ownership of cross-functional projects while juggling changing priorities under mounting pressures.
Driving force behind a 143% increase in revenue and 92% uplift to conversion rate. By creating and delivering optimization, user journey testing and promotional plans, quickly propelled the Travis Perkins online proposition forward in improved experience, user journey and revenue generation. ● Helped drive revenue increase of 143% from 7 million to 17 million through increased conversion rate of +92% through optimization and journey improvement as well as feeding into a robust digital marketing plan including seasonal email, paid search and promotional campaigns. ● Created and delivered product content optimization plan updating over 6k products sourcing copy, 3.5k images, and associating 1.5k product videos contributing to the conversion rate increase of 92% from .43% to .71% and currently trading at .89% ● Business owner for the configuration, design, improvements and algorithmic adjustments for the 3rd party bundling functionality from Increasingly, generating £5k per day and growing from £0. ● Through analysis via Google Analytics discovered weak points in our user journey flagged by abandonment and low conversion. Improved by theorizing changes and scheduling new experiences through testing software Monetate. Contributing to the 92% uplift in conversion and 16% decrease in site abandonment. ● Contributed directly to email and paid search campaigns by suggesting seasonal, optimized, well priced and most popular products resulting in an increase from 20% to 40% participation in revenue by paid search and monthly income up 25% through email channel. ● Through the delivery of optimization plans, user journey and fulfilment logic improvements customer satisfaction is rating a 4.6 out of 5 score through our Power Reviews product rating functionality.
Accountable for the digital experience for all Juice Master online activity. Overseeing the improvement of our user journey and all technical aspect of 6 sites including 5 ecommerce businesses. Driving traffic to the sites via intensive digital campaigning while analyzing the experience and making improvements to increase conversion. Rebuilt 2 ecommerce sites in the first 4 months of the contract and planned a 3rd for an October launch. This while managing a team of 5 to ensure their workload is managed effectively and their output is accurate. • Primary owner of e-commerce P&L, reporting all e-commerce activity to highest level. • Built and Launched the Juicemaster.com and Retrojuicer.com ecommerce sites in a 3 month period to revenue increases of 103% and 63% respectively. This achieved through simplifying our user journeys, checkout processes and re-branding both sites to produce a customer friendly look and feel. • Managing a team of 2 developers, 2 designers and an infrastructure specialist to effectively analyze user journey, output technical website improvements and create marketing elements based on research from past campaigns and current site performance. • Maintained product on hand stock by introducing manageable inventory tracking systems to monitor stock by calculating units sold and current inventory to monitor future stock coverage. • Plan and facilitate all digital and offline marketing with Operations Coordinator including quarterly hero campaigning, catalog creation and distribution, online content marketing based on data analysis and management of 3rd party paid advertising through social media and google. • Increased monthly Amazon revenue by 134% by improving the product catalog, product detail content, expanding into Fulfillment by Amazon and new markets and using Amazon paid marketing tools.