Seattle, Washington, United States
- Designed and executed multi-channel marketing campaigns with four-figure budgets for a trio of local offices. Integrated digital ads and direct mail to maximize audience reach and return on investment. Tracked progress via CRM Software. - Revamped and optimized Google Business profiles for local branches and individual agent webpages, garnering up to 110% increases in search traffic and a marked improvement in local SEO rankings. - Researched and authored a comprehensive SEO best practices guide to equip agents with actionable digital marketing strategies and ensure long-term digital performance improvements for their personal brands. - Developed and managed social media campaigns emphasizing authenticity and localness; launched and moderated Facebook and Reddit groups for first-time homebuyers, growing combined membership to 250+ engaged users. - Designed hundreds of pieces of marketing materials for offices and individual agents, primarily utilizing Photoshop and Canva - Performed daily administrative tasks such as accepting packages, organizing mail, and answering phone calls. Served as representative of the branch when fielding prospective clientele, both in-person walk-ins and via the telephone; as first point of contact, secured at least 5 listings to pass onto affiliated agents.
- Executed a variety of backend web maintenance tasks for TacomaLearns.org, a community-driven resource hub which connects family to youth programs. Responsibilities included front-end content updates, adding new youth programs sponsored by community partners, and performing data cleanups for streamlined access and presentation. - Established strategic partnerships with over 40 new community organizations, including nonprofits, museums, and community centers, to broaden TacomaLearns.org’s youth program offerings. Implimented data-sharing agreements and developed an efficient tracking system for seamless communication and future collaboration. - Analyzed and cleaned bulk data, utilizing advanced Microsoft Excel functions and attaining hands-on experience with Alteryx software. - Developed expertise within a hybrid workplace environment, balancing in-office collaboration (3 days) with remote work (2 days) while maintaining productivity.
- Member of the Degrees of Change 2024 cohort, a selective mentorship program completed contemporaneously with work at the Foundation for Tacoma Students. - Received personalized mentorship from a roster of occupational experts and working professionals. Engaged in weekly professional development sessions with industry professionals and working peers, honing essential workplace skills like effective communication, team management, and self-advocacy.
- Led a marketing overhaul for 100+ agents at 3 local branches. Materials included, business cards, logos, digital adverts, and email signatures, primarily designed via Photoshop. Wrote and proofread technical copy as needed. - Designed and processed 2,000+ local mailers.