Tel Aviv-Yafo, Tel Aviv District, Israel
AI-Driven Marketing Design Lead. 14+ years shaping brands and marketing for B2B SaaS and tech. My work covers brand, marketing design, and UX/UI, from the initial idea to the final file. With 5+ years of experience leading creative teams of junior, senior designers, motion designers, and freelancers, I set the creative standard, give people room to do their best work, and keep everything shipping as one brand. I use AI where it earns its place by cutting busywork, helping lean teams move faster, and protecting the time it takes to get the details right.
I lead WalkMe’s Creative Studio, shipping 200+ design assets monthly with a team I’m proud of. I balance strategy with hands-on work, collaborate across international teams (corporate, product, growth, developers), and build systems that help everyone move faster. What matters to me: creating work that’s consistent and purposeful, staying current with design trends and AI tools, and building a team environment where good ideas thrive.
Creative Consultant with 10+ years across fintech, Web3, fashion, and high-tech. I help brands of all sizes build strong visual identities through art direction, design systems, UX/UI optimization, and marketing materials. Whether working with startups or established companies, I translate business goals into creative work that supports growth.
Led Vesttoo’s brand identity evolution and built a cross-functional creative team of motion designers, video editors, and graphic designers. Created scalable design systems that increased brand recognition. Managed creative strategy for a $1M corporate event (150% ROI) and directed UX/UI restructuring that boosted engagement. Oversaw digital campaigns, sales materials, C-Suite presentations, and employer branding initiatives.
First hire at an early-stage startup, driving product development through user research, UX/UI design, and data-driven decisions. I collaborated with the founder and technical teams to deliver an efficient MVP while managing freelancers. Led feature development, bridged design and development for seamless implementation, and contributed to hiring and company vision. Delivered high-quality UX solutions aligned with lean product methodology.
Led Eden Gallery’s global creative team of designers, photographers, and 3D artists across multiple markets. I recruited key team members, mentored junior designers, and translated strategic requirements into actionable creative briefs. Spearheaded digital marketing and e-commerce strategies during the pandemic that increased art sales. Created sub-brands for major events and built an automated presentation generator that streamlined sales and improved conversions.