Greater Barcelona Metropolitan Area
Marketing & Sponsorship Director with 10+ years of international experience across Europe and Australia, specialising in entertainment and cultural industries. I build partnerships where brands don’t interrupt — they belong. Leading sponsorship strategy within one of the most recognized film festival ecosystems globally. ~€4M value | 70–80 partners | ROI up to 832% Bridging entertainment, brands and audience experience. Netflix. Amazon Prime Video. HBO Max. Samsung. Iberia. Repsol. Cupra. Alongside my role in Sitges, I lecture in film production and creative industries, working with the next generation of professionals across academia.
I build partnerships where brands become part of the show. Leading one of the most recognized sponsorship programs in the global film festival landscape. Over the past years, I’ve developed and managed a portfolio of 70–80 strategic partners per edition, delivering ~€4M in sponsorship value, with audited ROI between 238% and 832%. My work sits at the intersection of entertainment, brand strategy and audience experience, collaborating with global partners such as Repsol, Cupra, Moritz, Movistar+, Netflix, Amazon Prime Video, HBO Max, Samsung, Iberia, among others. Key areas of expertise: - Sponsorship strategy & monetisation - Brand partnerships & activation - Entertainment marketing - Cultural events & international audiences
- Managed sponsorship accounts and partner activations - Contributed to partnership growth and commercial strategy - Promoted to Director role
- Managed institutional and government relations - Led protocol strategy for the 50th Anniversary edition
- Teach Executive Film Production to Master’s students - Mentor emerging professionals in film and production
- Deliver courses for graduate and master students - Focus on PR strategy, protocol and creative industries
- Managed production and exhibitor relations for major industry events - Delivered projects including Evento Days and Premios Eventoplus
- Managed client relationships and audiovisual productions - Delivered corporate and experiential projects for brands including Nike, KPMG, Volkswagen, Havana Club 7, Heineken, LastLap, FCB, Telefónica, alongside other leading brands.