Greater Madrid Metropolitan Area
Designer specialized in visual design, brand identity, and digital experiences, with a career developed at the intersection of art direction, UX, and multidisciplinary team leadership. Throughout my career, I have connected creativity, brand, and digital design, collaborating with business, marketing, technology, and creative teams to turn ideas into coherent digital experiences. I have led multidisciplinary teams, contributed to the development of visual systems, and helped translate brand vision into digital products and services. Alongside my professional career, I have worked as an illustrator and design lecturer. This combination of design, art, and education has given me a multidisciplinary perspective, bringing together creativity, visual communication, and a strong curiosity for learning and connecting ideas. I am especially motivated by projects related to sustainability, culture, innovation, and social impact, where design can help create meaningful experiences and long-term value for both organizations and people.
I act as a bridge between Creative, Marketing, and Digital Design teams, connecting brand vision with its implementation across digital channels. I contribute to defining digital experiences, visual systems, and design standards, facilitating collaboration across multidisciplinary teams while helping ensure a consistent brand experience.
Led the visual design of digital content across the website, app, and email channels, managing a multidisciplinary team of more than twenty professionals. Contributed to the evolution of the digital visual language and experience consistency, collaborating with business, marketing, and technology teams to support eCommerce initiatives.
Led the Digital Visual Design team, helping define quality standards, design processes, and a shared visual direction across multiple business areas. Worked closely with multidisciplinary teams to improve visual consistency, team efficiency, and the evolution of the digital experience.
Worked on illustration, visual communication, brand identity, and digital design projects for cultural, editorial, institutional, and corporate clients. Collaborated with organizations and brands including Greenpeace, Renfe, El País Semanal, Universal Music, Casa Decor, and the Goethe-Institut. Alongside my client work, I delivered illustration and creativity workshops for cultural and educational institutions, including La Casa Encendida, Matadero Madrid, and Sala de Arte Joven (Madrid Regional Government). My personal work has been exhibited in galleries, cultural institutions, and international events across Spain, Germany, and Italy.
Led the art direction of digital projects across web, tablet, and mobile platforms, working with business, innovation, technology teams, and external agencies within an Agile environment. Managed and mentored a team of fifteen designers while helping establish shared front-end standards and visual design practices. Contributed to UX and digital transformation initiatives, collaborating with Fjord and multidisciplinary teams on the continuous evolution of BBVA's digital products.
Led the visual design of interactive projects for clients including BBVA, Grupo Godó, Prisa Digital, Indra, Red.es, and Vocento. Worked on digital experiences, visual communication, and interactive design across a wide range of industries.
Contributed to the design of digital experiences for web and online banking, collaborating with business, design, and technology teams. Worked on user flows, information architecture, and interface design as part of BBVA's digital transformation initiatives.