Brussels, Brussels Region, Belgium
I build businesses that work. Commercially driven, operationally grounded, and focused on execution. With 20+ years across FMCG and consumer industries (DIY), I’ve worked at the intersection of (field) sales, pricing, supply chain and customer strategy — always with one goal: making the business simpler, smarter and more effective. I’ve built my career in both local and international roles, working across markets and cultures, and developing a strong affinity for connecting people, aligning organizations, and driving consistent execution across geographies. I’m known for developing teams into strong business partners — people who understand their numbers, challenge assumptions, and drive performance with clarity. I thrive in environments where things need to move forward: structured enough to operate, but open enough to improve. Today, I’m particularly interested in opportunities where I can contribute to building and scaling businesses internationally, bringing structure, commercial focus and execution discipline into growing organizations. Strategy matters. Execution makes the difference.
GM with strong commercial and execution focus +General Manager of the BeNeLux business, leading cross-functional teams (Commercial, Marketing, Controlling) across two countries, with full team responsibility (25+ people). +Led the development and execution of a comprehensive turnaround plan for the DIY business, addressing structural decline in core DIY channels through changes in portfolio, route-to-market and commercial approach. +Combined general management with a strong commercial leadership role, actively coaching both key account and field sales teams on negotiations, pricing strategies and customer development. +Strengthened commercial discipline and execution, introducing clearer prioritization, structured planning cycles and more focus on follow-up and delivery. +Redesigned the go-to-market approach in Belgium, rebuilding presence with independent retailers and adapting the commercial model to better reflect market realities + Expanded field sales presence in Belgium (incl. external teams), defining clear KPIs, incentives and first steps towards CRM-enabled execution. +Adapted distribution and service model to better meet customer needs, improving flexibility, efficiency and service levels. +Oversaw broader business functions including marketing direction and performance tracking, and led alignment with HQ through structured reporting, forecasting and business reviews. +Active member of the Western European leadership team, contributing to broader strategic discussions and transformation initiatives. Brands: Loctite, Pattex, Rubson, Perfax, Pritt, Tangit.
Commercial Director with full responsibility across diverse channels (DIY, independents, PRO, value retail, e-commerce and stationery) in 2 countries +Transformed both key account and field sales teams from execution-focused to commercially accountable, with clear ownership over contracts, margins and customer profitability +Significantly strengthened commercial capability, transforming the team into more analytical, business-driven partners with stronger ownership of customer P&L, contracts and negotiations. +Introduced Net Revenue Management (NRM) principles, including margin pool thinking, pay-for-performance and systematic evaluation of promotional investments. +Challenged legacy promotional models, highlighting inefficiencies and driving a more disciplined approach to investments, focus and performance. +Built stronger alignment between sales and supply chain, improving forecasting, collaboration and operational execution. +Delivered consecutive years of improved profitability by combining better commercial discipline, sharper prioritization and stronger execution. Brands: Loctite, Pattex, Rubson, Perfax, Pritt & Tangit
+Led the Demand Planning team and implemented a structured S&OP process, improving cross-functional alignment, supply reliability and inventory balance. +Transformed Demand Planning into a more business-oriented and customer-focused function, strengthening collaboration and joint planning with Sales and Marketing. +Improved alignment between commercial and supply chain teams, enabling better decision-making and more effective execution. +Delivered strong improvements across key KPIs, including forecast accuracy, service level and reduction of obsoletes, supporting business & client relation. +Introduced a more structured approach to (the many) launches and relaunches, improving planning, coordination and control over listings, delistings and assortment. +Strengthened team capabilities by building business acumen and communication skills, enabling clearer stakeholder dialogue and more solution-oriented collaboration. +Successfully led the team without prior functional expertise, focusing on people development, clarity and structured collaboration to drive performance. Brands & Productcategories: Schwarzkopf Retail & Professional Hairdresser business (Taft, Got2B, Gliss Kur, Junior, colorations), Syoss, Fa Showergel & Deodorant, Diadermine skincare, Theramed oral care & trend brands Nature Box, Barnängen, Naturale Antica Erboristeria (N.A.E)