Singapore
Cross-border public relations for Asia-based tech companies going global • Artificial intelligence, including products and solutions powered by deep/machine learning • Autonomous vehicles and smart mobility • Social media, streaming and creator platforms • Medtech service/solutions • Fintech services/solutions • Cross-border e-commerce • Cryptocurrency and digital assets I help Asia-based tech companies tell the right story to the right audience, whether they're entering new markets, launching AI-powered products, or building credibility with global media and investors. Over 13 years spanning editorial and PR, I've developed an instinct for where a story can shift perception — from funding announcements to product launch strategies. My editorial background means I shape a company's story and positioning, not just its messaging. I've also managed teams and built the workflows that keep output consistent across fast-moving, constantly changing client environments. My background spans editorial and PR across both lifestyle and tech, which means I can translate complex, technical subjects for general audiences without losing precision or depth. Much of my recent work has involved helping tech companies — including those building with AI — translate technically complex products and concepts into stories that resonate with business and general media audiences. Coverage I've secured and supported has run in USA Today, WIRED, Bloomberg, CNBC, BBC, the Financial Times, Forbes and Nikkei Asia. I've also led copywriting and custom publishing for organisations including Accor, OCBC, and Sentosa Development Corporation. Based in Singapore, with experience working across APAC, US, and European time zones.
Cross-border public relations – connecting APAC-based tech companies and brands with international media as well as industry KOLs, analysts and commentators Brands: Bilibili (BILI), Sound Group Inc. (SOGP), DHGATE Group (DHgate.com and MyyShop), The Inner Mountain Foundation, Tanlink Group (Wolfbox, Redtiger, 3W Auto-Life), Geekplus, QCraft, U-tec ULTRALOQ, AutoX, Gate.io, EasyTransfer, Lunit, bitsensing, StradVision, Prinker • B2B and B2C public relations and communications strategy for Western markets across tech sectors including AI-driven products/solutions, autonomous vehicles, robotics, e-commerce, fintech, medtech, social media platforms, and consumer tech • Build long-term brand reputation • Position the brands and its executives as industry and thought leaders • Help Asian companies to navigate differences in communications practices and strategies between home and international markets • Pitch to journalists, industry analysts, KOLs and influencers • Content consulting, planning and copywriting, such as for long-form brand content, press releases, industry and financial earnings analyses, social media, websites, apps, thought leadership articles, and more • Brand consulting for public and media-facing aspects of a company/product • Consumer product awareness and review campaigns
Editorial / Copywriting - Short & long-form custom content projects such as guidebooks, newsletters, cookbooks, social media, brochures, and more - Feature articles for print and online publications Public Relations - Account management - Media and thought leader outreach - Press releases - Influencer marketing campaigns - Online and social media content planning - Copywriting and copyediting - Event hosting Brands I've worked with: Marriott International, V-ZUG, Wolf Blass, International Chefs Summit Asia, Ferdinand's Gin, The Song of India, Super Simple
Brands: Asia's 50 Best Bars 2019, The World's 50 Best Restaurants 2019, Singapore Cocktail Festival, Basque Kitchen by Aitor (1 Michelin star), Cheek Bistro (1 Michelin star), CURE Singapore, Whitegrass, Burger & Lobster Singapore, Westholme and Wylarah beef, Four Pillars gin, Jamie's Italian Singapore, The Mast' Singapore, Sushi Chiharu, The Golden Duck - Lead a team and manage 7-10 client accounts concurrently with varying scopes and timelines - Present and pitch to potential and existing F&B and hospitality clients in Singapore - Pitch to and secure stories from local and international media titles - Craft on-point press releases, news alerts, media responses and FAQs - Content planning and copywriting for clients’ social media platforms - Propose and manage collaborations with KOLs, radio stations, and news outlets - Engage key influencers to create brand awareness and buzz - Media management at large-scale events such as The World's 50 Best Restaurants 2019, Asia’s 50 Best Bars, and Singapore Cocktail Festival
Epicure, a monthly gourmet lifestyle magazine www.epicureasia.com - Manage production timelines and write food, hospitality and lifestyle news and extended topical features for the print magazine and digital mediums - Manage clients and production timelines for custom publications (food guides, cookbooks and brand supplements for Sentosa Development Corporation, CulinaryOn and Food Japan) and advertorials for companies such as OCBC, CIMB and AccorHotels - Sniff out the latest F&B, hospitality and trade news - Work with hoteliers, tastemakers and other high net worth individuals to create engaging content - Grill top local and international chefs – many of the Michelin-starred ilk such as Massimo Bottura, Marco Pierre White and Alex Atala – about emerging trends and their personal journeys - Live coverage of events (Michelin Guide Singapore, Asia’s 50 Best Restaurants and S.Pellegrino Young Chef competition) - Sub-edit and fact-check articles - Train writers and interns - Travel to cities such as Chengdu, Bali and Melbourne and share the destinations’ unique experiences
- Sub-edit and fact-check articles - Pen travel articles and entertainment reviews