San Francisco Bay Area
Senior executive and board member with proven track record of accelerating growth and digital innovation for consumer businesses. Passion for promoting Diversity, Equality and Inclusion. Led the consumer banking unit for SoFi, responsible for reinventing banking and payments for the digital age, taking the company public, and securing a bank license. As General Manager, had end-to-end responsibility for product, member experience, acquisition, engagement, risk and operations with full P&L responsibility. Prior to joining SoFi, reached more than 70 million customers across North America, Europe, and South America as Global Head of Digital Sales and Customer Engagement at BBVA. Contributed to one of the most widely recognized digital transformation success stories, quintupling digital sales to reach almost 40% of total sales in two years. Lives in the Bay Area with husband and three daughters.
Member of the Audit Committee. Spearheading the bank’s digital transformation, driving innovation, and ensuring alignment with industry best practices and regulatory standards
Built SoFi's Consumer Banking Business Unit from the ground up, achieving $300 million in annual revenue and contributing to the successful IPO in June 2021. Full P&L responsibility for consumer deposit, credit card, payments, money movements, and Buy Now/Pay Later businesses Led a 400-person organization, including product management, design, engineering, customer experience, acquisition, engagement, analytics, risk, fraud, and operations Launched and grew SoFi Money into a $10 billion-balance product, serving as SoFi's primary customer acquisition engine. Created SoFi Credit Card, featuring the industry-first capability to redeem rewards into any SoFi product. Obtained national bank charter approval in January 2022 after driving efforts with OCC and Federal Reserve Entirely replatformed and automated the technology and operations infrastructure to reduce unit operating costs by 80% to enable scaling. Played a crucial role in the $1.2 billion acquisition of Galileo, a rapidly growing API-first payments processing platform that drove process improvements and increased profitability Brought SoFi to every Samsung phone by establishing the strategic 'Samsung Money by SoFi' partnership.
Led Digital Sales, Marketing, and Customer Engagement for a diverse base of 72 million retail banking customers spanning North America, Europe, and South America. Had the privilege of contributing to one of the most widely recognized digital transformation success stories in the industry. Grew digital sales 5x in three years, representing 38% of total bank sales. Oversaw end-to-end customer acquisition engine, including traffic generation, journey optimization, customer conversion, product offering and customer experience redesign for mobile and web Built global team across 9 countries to create unified digital products and leverage best practices that drove economies of scale and created consistent global customer experiences Put in place a new integrated omni-channel technology platform and operations model serving more than 2.4 billion annual digital sessions – leveraging cutting-edge solutions from Accenture, Adobe, Salesforce, among others, to optimize operational efficiency and increase customer satisfaction Frequent speaker at industry events, and MC'ed the company’s global all-hands on Digital attended by 52,000 employees
Led Digital Sales across platforms at Bank of America. There, I was responsible for web and mobile sales across products. I oversaw the online sales experience, product positioning, client targeting, cross-product offers, prioritization and execution of sales initiatives, web and mobile sales platform enhancements and the portfolio of technology projects. I was also responsible for financial performance measurement, analytics and competitive intelligence.
Headed Bank of America’s loyalty and rewards program for mass-affluent clients. Preferred Rewards is one of the largest and most innovative client loyalty programs in the Banking industry. Rolled it out to 6 million clients, 5,000+ banking centers, and 100,000+ client-facing employees. Led a cross-functional team responsible for all aspects of the program including business development, financial management, client experience, marketing, analytics, technology and operations, legal, risk, and compliance. The program proved to be extremely successful, simultaneously increasing clients’ retention rate, share of wallet, and product cross-selling. Client satisfaction reached an all-time high shortly after the program’s introduction. Received several awards, including Bank of America’s Performance Excellence Awards in 2013 and 2014.