Bilbao, Basque Country, Spain
10+ years of experience in FinTech, TravelTech, HealthTech, and E-commerce, combining technical expertise with a strong business mindset. Passionate about leveraging data, creativity, and strategy to drive measurable growth. The journey began at 14, writing the first lines of code and building a website at 15—a moment that sparked an unshakable love for technology. With a perfectionist mindset, I approach every project precisely, ensuring that every detail contributes to the bigger picture of success. Always eager to talk about new challenges! Tools: • Technical: Elasticsearch, Kibana, OpenSearch • Programming & Automation: HTML, CSS, JavaScript, Python, API, Postman • AI & ML: ChatGPT, Claude, Gemini, Jasper.ai, DALL-E 3, Midjourney, DeepL, Synthesia, Murf.ai • Project & Task Management: Jira, Asana, Trello, YouTrack, Redmine, Basecamp, Monday, ClickUp • Design & Prototyping: Figma, Canva, Axure RP, Balsamiq • Analytics & Reporting: Google Analytics (GA4), Google Search Console (GSC), Google Data Studio (Looker Studio), Adobe Analytics, Amplitude, Mixpanel, Heap, Matomo, Optimizely • Data Analysis & Storage: SQL, BigQuery, Power BI, Tableau, Klipfolio, Supermetrics, Databricks, Snowflake • Collaboration & Communication: Confluence, Miro, Notion, Slack, Microsoft Teams, Zoom
Lead SEO & GEO initiatives for MeshInspector App (B2C) and MeshLib SDK (B2B) across USA and European markets. • Achieved #1 organic visibility for MeshLib, driving 10x impressions and 4x clicks in 10 months, by combining traditional SEO and GEO needs with AI-assisted workflows. • Improved crawlability and indexation, fixing 100+ issues and cleaning up 5,000+ problematic URLs (404s, duplicates, etc.) via technical SEO audits and automated pre/post-release checks. • Secured a Google Knowledge Panel, driving 100% Top-1 rankings across branded queries, via entity-based SEO and topical authority. • Boosted GEO visibility, earning 100 tracked AI citations and ~30% SERP feature coverage (Featured Snippets, AI Overviews) through content chunking, query reverse-engineering, and 10+ Schema.org types. • Built an n8n-orchestrated AI agent workflow, 4x accelerating content production, using OpenRouter (ChatGPT, Gemini, Claude), automated checks (ZeroGPT, Undetectable, Readable), and WordPress publishing. • Launched SEO for MeshInspector in Nov 2025, driving +30% new users from organic search in month one as 40% of target keywords reached the Top 10.
Owned end-to-end SEO for a top-10 global exchange and its flagship B2C fintech platform (5M+ MAU, 3M+ pages, 10M+ keywords). • 8x organic traffic growth, driving hypergrowth in yearly GTV over 4 years by developing and executing a comprehensive SEO strategy. • Launched 3 new verticals (credits, deposits, mortgage insurance), scaling monthly organic revenue from low four figures to high six figures by leading full-cycle SEO and collaborating with cross-functional teams. • Built a 3-person SEO team to replace a vendor, achieving 3-year KPIs in 2 years and cutting SEO costs by 70%. • Automated SEO KPI reporting, developing 30+ Looker (Google Data Studio) dashboards by integrating 7 data sources, including Google Search Console, Google Analytics, and BigQuery. • Rebuilt content production workflows, increasing output to 200K+ words monthly by partnering with the editorial and legal team, creating brand guidelines, training writers, and automating content validation. • Implemented a technical SEO audit system with pre/post-release checks on 100+ parameters, daily scans of 10K+ pages, Core Web Vitals metrics, and log monitoring using Python, CrUX, OpenSearch, and QA checklists. • Aligned SEO and CRO strategies on SEO landing pages, boosting CR by 17% through close collaboration with the design team, creating 50+ Figma mockups, and conducting A/B tests.
Fast-growing B2C insurance startup acquired by top-10 global exchange (MOEX). • Developed and executed SEO strategy for a B2C product, scaling organic sales from zero to several thousand per month. • Launched 5 niche affiliate websites, increasing net profit by 10% in one year by leveraging keyword gaps. • Conducted SEO audits, identifying and resolving 50+ critical tasks, eliminating 300,000 duplicate pages, disallowing 100,000 thin pages, and boosting Page Speed scores 4x by collaborating directly with developers. • Developed an On-Page SEO Strategy for 50K+ pages by conducting keyword research and competitor analysis, clustering 1M+ keywords, and auditing content quality using GSC, SEMrush, Ahrefs, and Keyword Planner. • Built and managed the link-building process, generating 600 backlinks and driving 140% growth in affiliate partnerships by integrating Off-Page SEO with affiliate outreach. • Led a domain migration of 2M pages, tripling organic traffic to 700K visitors through a detailed roadmap, 50+ automated tests, and technical SEO improvements.
One of the leaders in the $15Bn Russian online packaged tours market — tours to 80 countries from 130 tour operators. (3M+ MAU, 100+ subdomains). • Tripled SEO sales by boosting site visits 4.5x, creating 50+ unique page templates, and optimizing 30,000+ pages. • Increased conversion rate by 26% rolling out 10+ features informed by 30+ A/B tests. • Extended average session duration by 30% by enriching content on 50,000+ hotel pages. • Reduced bounce rate by 35% by decreasing Page Load Speed by 43%, implementing Server-Side Rendering (SSR). • Improved pages per session by 10% by implementing 10+ interactive elements and enhanced internal linking. • Tripled hotel name keywords in the Top 10 from 30% to 90% through a prioritization strategy and content optimization. • Achieved 10,000 monthly app downloads and a 4.9 rating through ASO and responsive customer feedback.
Series A healthcare startup — connecting patients with medical providers (1M+ MAU). • Growing organic traffic 5x, reaching 600K visitors per month through on-page and off-page optimization. • Lifted a search penalty, doubling organic traffic and improving visibility in 4 months, by disavowing 10K+ toxic links, sending 1,000+ outreach emails, and using 301 redirects to avoid penalties. • Led the SEO aspects of the redesign, boosting traffic by 30% through a detailed plan and regular technical audits. • Tripled content production from 300K to 1M characters per month by scaling the process with Kanban methodology.