San Diego, California, United States
I help organizations turn complex data into clear, actionable strategies that drive revenue, sharpen decisions, and create measurable impact. As a Data Analytics Manager at QuinStreet, I influence executive decision-making across a $600M+/year insurance business, leading forecasting, pricing, and budget planning initiatives that align with strategic priorities. I collaborate cross-functionally with Account Management, Media, Product, and Finance to translate analytics into decisions that improve ROI and guide multimillion-dollar client portfolios. My experience includes: • Managing a $4M+ client portfolio on a monthly basis, ensuring strategic alignment and ROI optimization. • Trained 30+ interns over three years, many of whom advanced into analyst and account management roles. • Building client-facing Tableau reporting tools and strategic playbooks. • Driving pricing and budget discussions that shape multimillion-dollar monthly client allocations. I’m especially focused on the intersection of analytics and AI, not just the technology, but how it can reshape business strategy, operational efficiency, and decision-making at scale. My goal is to keep growing as a data-driven business leader who makes teams sharper, strategies smarter, and results stronger. I’m building the skills, network, and vision to lead enterprise-wide data strategy initiatives that create lasting competitive advantage.
• Lead weekly forecasting calls for QuinStreet’s $50M+/month Insurance business across Auto, Life, Health, and Medicare verticals, partnering with the GM to deliver insights for senior leadership, with final forecasts presented to the CEO. • Manage Smart Bidding strategy across a $4M+/month portfolio of 10 Auto and Home Insurance clients, optimizing campaigns to drive ROI and lead volume growth. • Design and deliver training for 30+ interns on marketing analytics concepts, including pricing and pacing strategy; served as a go-to trainer for the last 3 intern classes, with most trainees converting to full-time hires. • Analyze and organize key data inputs to support annual budget planning across Auto, Life, Health, and Medicare Insurance verticals, delivering executive-ready insights that inform strategic spend allocations. • Partner with Media, Account Management, Database, Finance, Accounting, and Product teams to optimize pricing, enhance data infrastructure, support product launches, and ensure strategic alignment across the business.
• Took ownership of and lead weekly pricing and budget calls covering $10M+ in monthly client spend, delivering insights to Account Management and Media teams to optimize pacing, improve ROI, and hit KPI targets, while managing a $4M+ client portfolio. • Built a Client Opportunity Report in Tableau to identify share of voice gaps and missed growth opportunities, increasing client lead volume while improving team efficiency in surfacing actionable insights. • Conducted exploratory data analysis (EDA) on Auto and Home Insurance clients to evaluate Smart Bidding fit, identify performance trends, and optimize attributes for improved conversion strategy. • Developed strategic slide decks for Account Managers, translating performance data into clear business insights that influenced campaign recommendations and client decision-making.
• Advised current and incoming students about Managerial Economics major, clubs, and general questions about campus life. • Analyzed student data and constructed 100+ graduation plans and degree worksheets. • Managed office and social media projects that lead to 2x growth in Instagram following.