Gunnison, Colorado, United States
Sales professional specializing in carbon markets and sustainable agriculture. Returned Peace Corps Volunteer and Americorps Alumni.
This role brought me out of direct sales, and into the management of our most elite grower accounts. In my current role, I oversee two enterprise accounts with over 20 sub accounts, representing more than 1.5 million acres of regenerative ag which are responsible for more than 50% of carbon revenue. Stretching across 17 states, I develop the sales ability of these accounts, assist in the enrollment and data management of farmers, execute all communications and contract negotiations, and manage emergency situations with the enterprise accounts. Outside of farmer and partner facing work, this role included the responsibility of annual retooling of the strategy and tactics of the larger carbon program.
I am responsible for the influx of all carbon credit generating acres for Indigo's scope 1 and scope 3 project development.
I was responsible for recruiting farmers and ag buisness partners for scope 1 carbon credits.
As a consultant and facilitator, I found myself working with clients who want to originate and operate farmer-led peer learning networks, generally tied to conservation agriculture outcomes. In addition to convening farmers, I was the primary facilitator for these meetings, balancing the desires of agribusiness, conservation NGOs, government agencies, farmers, and keeping agriculture producer voices first.
Consulted leadership on the building and execution of peer-to-peer farmer networks, and assisted in the creation of group meetings and moderating of farmer dialogue around conservation agriculture.
I applied a community development perspective to the outreach and engagement of U.S. agricultural producers around conservation. By recognizing that agriculture producers already have strong land ethics and conservation values, utilize the communal wisdom of their fellow producers and neighbors, and earnestly work to be the best producers they can be, we can advance conservation/regenerative agriculture in the United States while protecting the autonomy of family farms, respecting the power of choice, and elevating win-win-win solutions that befit people, planet, and prosperity. As a part of this work, I have: -In 5 states developed complex, multi-year coalitions, engaging partners from academia, NGOs, agribusiness, federal and state government agencies, and local farmers -Facilitated the work of these coalitions for 2 years, resulting in 10 different digital and in-person conservation ag outreach events that reached 2,000+ farmers, during the height COVID-19 pandemic -Oversaw the strategic development of conservation focused farmer producer groups in 4 states, facilitated the meetings, collaborated with farmers in the development of a curriculum arc for future producer group meetings in their area -Worked with a group of 6 conservation-minded farmers to capture their efforts and expertise in print, digital, and video media
I oversee the development of B2B relationships for Trust In Food - a purpose-driven division of Farm Journal dedicated to rebuilding consumer confidence in the U.S. agricultural value chain through empowering the ag sector to catalyze positive environmental, social, and economic advancement. Trust In Food works to achieve this mission by utilizing data science, research, and social marketing/behavior change activities delivered through the omnichannel Farm Journal communication platform to reduce social, psychological, financial, technical, and other barriers to agricultural practice adoption.
To further the collective understanding of how to motivate and change farmer behavior, I am researching how farmers receive and share information, particularly through peer-to-peer farmer meetings.
As a part of America’s Conservation Ag Movement, a multi-million-dollar public private partnership, I built and oversaw the execution of 9, 50+ attendee education and outreach events in ag communities across the US. I also gathered and facilitated the meetings of farmers in the creation of farmer peer learning networks. This work was focused on increasing conservation agriculture practice adoption.