Ethan Smith

About

Graphite is a growth agency, focused on SEO and content strategy, that builds scalable growth engines for companies like MasterClass, Robinhood, Webflow, and Notion.

Experience

• CEO at Graphite
  2020 - Present · 6 yrs 6 mos

  Graphite is an international growth agency that builds scalable growth engines for consumer tech companies. We help companies like MasterClass, Honey, Notion, and Upwork.

• Partner at Reforge
  2022 - Present · 4 yrs 6 mos

  I am teaching the SEO course @ Reforge. You can click here to signup: https://www.reforge.com/courses/mastering-search-ai-optimization-(seo)

• Adjunct Professor at IE Business School
  2023 - Present · 3 yrs 6 mos

  I am a visiting professor at IE Business School teaching growth marketing & SEO. The agenda borrows from my most impactful strategies working with Graphite. 1. Introduction to SEO 2. Editorial SEO 3. Programmatic SEO 4. Topical Authority 5. Activation 6. Forecasting & Measurement 7. Case Studies

• Advisor at MasterClass
  2014 - 2020 · 6 yrs

  Helping build organic growth and content strategies for the most premium content company in the world. Hint: search on Google for "gordon ramsay salmon."

• Advisor at Thumbtack
  Jan 2014 - Jul 2017 · 3 yrs 7 mos

  Growth & SEO