Raleigh-Durham-Chapel Hill Area
I design and build marketing operations infrastructure at Vercel, combining campaign operations with systems automation to scale impact. My focus is on creating AI-native systems that reduce manual work, improve data quality, and enable teams to ship faster without sacrificing reliability. Key Contributions: -End-to-end ownership of high-volume, business-critical email and lifecycle programs -Building scalable, AI-native GTM infrastructure and guidelines that increase throughput and quality -Designing and building internal tools to automate campaign builds, QA, and reporting -Implementing AI-assisted workflows to improve consistency, review cycles, and throughput -Partnering with Sales, Product, and Data to unlock growth through better targeting and automation -Improving email quality, deliverability, and compliance at scale
-Managing the integration & rollout of marketing technologies such as Adobe Campaign (ACS), AEM, Marketo, On24, & D365 to streamline marketing operations & enhance customer engagement -Planning, executing, & optimizing complex email, in-app messaging, & events related marketing campaigns, receiving FY '22 , '23 & '24 Excellence Awards for impact made to Cloud Marketing Business -Owning audience segmentation, partnering with data engineering & external partners to onboard new marketing data & developing custom data mapping solutions -Building & maintaining localized event registration pages, event communications & event program execution templates -Owning issue management and communication with leadership -Collaborating cross-functionally to support standardization, documentation, & data monitoring projects -Leading the testing & configuration of new API data flows into Marketo, ensuring accuracy & timeliness of data
-Enhancing customer journey through the onboarding & management of Pardot Marketing Automation, including developing standards for campaign project intake, segmentation, email build, testing & reporting -Building and configuring new lead forms & automated lead routing process resulting in a 300% increase in trackable leads -Improving organization, usability, & reporting of marketing assets through the implementation of Bynder Digital Asset Management (DAM) -Gathering requirements & building Sales & Marketing Power BI Reports used to inform future business decisions -Collaborating cross-functionally to execute marketing projects including website migration & rebuild, brand refresh, & domain change
-Planning, building & distributing complex automated email marketing campaigns -Analyzing results & communicating to stakeholders -Reducing campaign time to market by 20% by standardizing segmentation & campaign build across LOBs -Leading process improvement & simplification initiatives -Building & managing event registration sites -Managing social media via Hootsuite
-Digital & in-person event marketing including management of invitations & follow up emails, developing scripts for event hosts, building presentation decks & coordinating event materials -Improving customer experience through management of J.P. Morgan Asset Management iOS event app -Partnering with vendors to develop content, print & distribute materials -Collecting, analyzing & collating marketing data into digestible reports -Saving the firm over $80,000 annually by implementing new event invitation process -Owning and updating fact sheets, territory maps & other collateral -Budget management and tracking, including day-to-day tracking of past and future initiatives
-Managing distribution of global email campaigns -Audience segmentation & list management in Aprimo Marketing Studio -Performing campaign QA to ensure correct content, working links & proper opt-out & disclosures are used -Prioritizing & managing multiple time sensitive campaigns at once -Performing post campaign analysis & providing recommendations to stakeholders -Working within strict international and internal regulations