Hanoi, Hanoi, Vietnam
Resourceful
1. Growth-hack product performance: - 2020-2023: Maintained a stable business with team to achieve 200+% sales growth - 2020-2021: increased conversion rate (~60% sale revenue increase) by 70% in first 4 months (during Covid-19 time) by leading a consistent ui/ux feature roadmap - 2018-2019: Increased conversion rate by 40%/year in 2 consecutive years. 2. Growth-hack Advertising revenue: 200+% revenue increase after 90 days; 450% in 1 year 3. Established & growth-hacked with SEO team: Increased organic traffic by 20 times within 2+ years 4. Acted as a scrum master: deliver whole new frontend mobile web/web app with Tech team and Product team 5. Data analytics by Presto/PosgreQL - evaluate ab test results and advise statistical decisions on consistent basis. That's a marathon growth when there's no bullet to raise conversion rate from 1.5 millions users/month. We succeeded 2 times over 5 trials on average. That's how we got to the 70% conversion rate increase. 6. Setup and manage new office: Set up Kenya office with team in 3 weeks. 7. Restructured tech team, build a recruitment funnel that helped earn a star developer who can deliver 5 times faster than 2 existing developers after sorting ~ 70 candidates.
Built jobandedu.com up to 10,000+ traffic/month for some times Raised revenue from all sites up to 2,000 USD/month for some times
- Conceptualize the UX/UI of website platform - Revamp CRM system - Conduct due diligence on new opportunities in other emerging markets
1. Financial planning and analysis - Competitor's performance analysis - Macroeconomic, legal updates and competitors' activities report - Budgeting - Expense controller 2. Bancassurance - Banca Premier club (for top salesmen) launch: branding and conceptualizing the top sales group's value propositions - Enhance attrition and activeness of new salesmen (up 25% in 5 months): analyze both quantitative and qualitative data to spot the problem, frame and execute an action plan - Maintain reporting system: to detect trends and support managerial decisions on a daily basis - Revise Team Leader compensation scheme (60% costs saved with the same performance): conduct cost-benefit analysis of the pilot period and propose modification to balance budget and efficiency - Raise rider penetration – the most profitable product line (up 60% in 6 months): analyze data, collect qualitative information, frame a comprehensive action plan, execute and monitoring - Ensure targeted customer retention indicator (up 40% in 8 months): model the projected rate and form necessary actions to ensure persistency targets at the end of the financial year - Strategic planning: Prudential 2017 through channel: Picture the overview of Agency channel which comprises of 87% Prudentials’ sales through 2017. It is planned expected to triple sales of the channel in 2017. 3. Product portfolio management - Senior supervisor - Manage up-to-date value propositions in the market and new proposition development - Deploy an sales-streaming application for more than 100,000 agents in 7 regions in 5 months.