West Orange, New Jersey, United States
With over 25 years of experience as a digital marketing leader, I've honed my skills in driving direct channel revenue growth and orchestrating end-to-end digital marketing programs that deliver tangible results. Throughout my career, I've had the opportunity to work with with renowned brands to maximize digital marketing performance and fuel demand growth both online and offline. I thrive in dynamic environments where creativity meets data-driven decision-making, managing multi-million-dollar budgets, forecasting investments, and executing targeted campaigns across various channels such as paid search, paid social, display/online media and affiliate marketing. My strength lies in effective collaboration with cross-functional teams and external partners, fostering a culture of teamwork and transparency. The best and most successful media campaigns and site development projects have come from leveraging the diverse talents of the team. I'm a clear communicator, trusted colleague, and creative problem solver, approaching challenges with a positive and proactive mindset. I pride myself on adapting and excelling in fast-paced environments, delivering results that consistently meet and exceed expectations. Digital Strategy | Digital Marketing | Digital Media | Paid Search | Paid Social | Display/Online Media | Affiliate Marketing | Search Engine Optimization (SEO) | Content Marketing| Strategic Thinking | Forecasting & Planning | Problem Solving | Data Analysis | Team Building | Cross-Functional Collaboration | Agency Management |
Lead the execution and delivery of RWJBarnabas Healthโs enterprise digital roadmap, supporting both consumer and employee-facing strategies that elevate the brand, enhance experience, and drive measurable business impact. Reporting to the Chief Marketing Officer, I translate organizational goals into high-performing digital solutions that align with strategic priorities across service lines.
CLIENTS: โข ๐ฅ๐ฒ๐ฏ๐ฒ๐ฐ๐ฐ๐ฎ ๐ง๐ฎ๐๐น๐ผ๐ฟ - Partnered with this womenโs apparel brand on digital marketing initiatives across paid, owned, and earned channels to drive customer acquisition and retention. โข ๐ฏ๐ฒ๐ฒ๐บ ๐๐ถ๐ด๐ต๐ ๐ฆ๐ฎ๐๐ป๐ฎ - Elevated organic social presence to boost B2B outreach and strengthen B2C visibility for launch. โข ๐ก๐ฌ๐จ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ (๐๐๐ฒ๐ป๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐) - Supported the launch and growth of Beyond the Ballroom, increasing awareness of career opportunities in the events, meetings, and experiential space.
Led the digital performance marketing team responsible for driving revenue and customer file growth. Accountable for the development and optimization of digital marketing channel strategies - paid search, paid shopping, organic search, paid social, display/online media, affiliate marketing and marketplaces (Amazon) - with a keen focus on overall measurement, return on ad spend, and validation of program performance. Implemented strategies to efficiently acquire and retain customers through engagement campaigns designed to increase customer productivity. Managed customer segmentation and communications strategy across paid media channels. Partnered with internal and external partners on site experience updates, conversion rate optimization initiatives and organic search improvements. Owned and managed the budget, demand forecasting and planning, and analysis for all channels โ Amazon, paid media, CRM (email/SMS) and non-paid.
Developed and implemented performance-driven paid media strategies across digital channels including paid search, paid shopping, organic search, paid social, display/online media, and affiliate marketing to drive demand growth and achieve sales targets while maximizing ROAS efficiency. Directed SEO strategies and established systematic processes to improve organic discoverability, accomplished through consistent site audits as well as proactive engagement in technical and content site updates. Owned and orchestrated the planning, budgeting, forecasting and analysis of paid media, CRM (email/SMS) and non-paid channels. Presented regular updates with critical insights and key next steps to leadership. โญ๐๐ถ๐ป๐ฎ๐น๐ถ๐๐: ๐๐ฟ๐๐บ ๐๐๐ฎ๐ฟ๐ฑ๐ ๐ณ๐ผ๐ฟ ๐ฆ๐๐ข: ๐ฅ๐ฒ๐๐ฎ๐ถ๐น & ๐-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ ๐ผ๐๐ ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐จ๐๐ฒ ๐ผ๐ณ ๐๐ฎ๐๐ฎ ๐ผ๐ฟ ๐๐ป๐๐ถ๐ด๐ต๐๐
Led a bi-coastal team to drive direct channel sales for all 3 Sprint No-Contract Brands: Virgin Mobile USA, Boost Mobile, and Assurance Wireless. Managed digital marketing initiatives spanning paid search, display/online, paid social, affiliate marketing and SEO. Oversaw the development, prioritization, and execution of IT roadmap, coordinated weekly site releases with creative and content teams, and forecasted monthly direct channel inventory requirements.
Drove direct channel revenue growth by developing and implementing online marketing campaigns including paid search, SEO, display, paid social and affiliate marketing. Championed and steered IT roadmap for continuous site improvement initiatives.