Raleigh, North Carolina, United States
Marketing and technology executive focused on marketing technology and digital marketing services. Head of RentCafe Marketing business unit, focused on B2C and D2C marketing services and products supporting our multifamily clients as they market to their customers. Member of Forbes Communication Council, frequently featured in Forbes.com articles.
Executive leadership of Yardi System's multifamily marketing solutions and services including the RentCafe, REACH by RentCafe and LCP Media. Responsible for marketing, sales, and operations of a suite of products and services including ILS (internet listing service), SEO, PPC, Reputation Management, Marketing Websites, Visual Media and more. • Lead a business unit with an average 30% YoY growth in marketing software and services for the multifamily industry • Public speaker and Educational Presenter (National Apartment Association, AIM (Apartment Innovation and Marketing) Conference, National Multi Housing Council, Multifamily Pro, and more) • Member, Forbes Communication Council and Yext Innovator group
Responsible for marketing and sales strategy of a marketing software product suite supporting the multifamily housing industry. * Yardi Systems top producing product team 2013, 2014, 2015 * Grew YoY new sales 35% or greater each year while in the position. * 2012 Recipient of Yardi Impact Leader Award * Developed the Yardi Marketing Forum, a conference for multifamily marketers, and filled all seats at the event from the inaugural event on. * Managed a sales team that included the top producing sales rep in the company for specialty solutions four years in a row. * Exceeded budgeted revenue 2013, 2014, 2015. * Produced future leaders with four promotions from the Marketing Solutions team. Yardi Marketing Solutions offers a full menu of marketing, leasing, and resident retention solutions for the multifamily real estate industry. This suite of products by Yardi Systems includes RENTCafe (Websites, Prospect and Resident Portals, Social Media and Reputation Management--in one product); RENTCafe CRM, Yardi PopCard; and RENTCafe Connect Call Center.
Selected member, Yext Innovator Community - a group of experienced Yext users who work closely with the product team to provide ongoing feedback and help shape the product roadmap and customer experience
Esther Bonardi served as the National Director of Marketing, Training and Creative Services for Drucker & Falk and the related DFCreative, a creative services agency owned by Drucker & Falk. During this position, Esther led a team of marketing and creative service professionals in both Business to Business and Business to Consumer marketing endeavors. Brand development and brand management were key skills used in this position, along with Digital Marketing and Social Media Engagement. Accomplishments included: * Managed a team of 3 Regional Marketing Managers, 1 Training Manager, and 4 Creative Services resources (Graphic Designers, Web Designer/Manager, Interior Designer) * Established Level of Effort marketing standards based on property occupancy. This program established guidelines for various levels of marketing engagement in relationship to property performance * Negotiated all national contracts and managed relationship with ILS vendors and digital marketing solutions. * Created and launched a corporate marketing catalog and digital catalog (DFmarketingmall.com) for the purchase of everything from printed collateral to property signage to logo's promotional items. * Guided the company through the then new trend of online reputation management. Launched a reputation management plan that took the average property rating from 2.3 (out of 5) to 4.1. * Produced and distributed B2B client/prospective client thought leadership newsletters , quarterly by mail with monthly email mini reports on market conditions * Produced corporate business development brochure and strategy. * Developed all messaging (text and visual) for B2B (business development) advertising, both print and digital * Cut print costs and turn around time dramatically, moving from offset to digital print services for most needs * Served as brand/ad agency for numerous property development projects with a history of accurate positioning/targeting and successful property lease-ups
As Director of Marketing, Esther guided this luxury boutique real estate management firm from traditional marketing strategies to digital marketing strategies. During this time, the real estate industry transitioned from primarily print advertising to web based strategies, including ILS advertising and corporate web presence. Accomplishments included: * Guiding and establishing a corporate brand initiative with a distinct property brand consistent across the real estate portfolio * Launching the company's first internet listing service ads and managing ILS placements. * Establishing and promoting the company's first corporate web site. * Managing print ad campaigns, placement, and spend. * Establishing and guiding demand based pricing strategies * Guiding property personal in community outreach marketing initiatives.