Malaysia
Over 10 years’ proven expertise in business analysis, strategic operational and financial planning. Specialized in retail and trade marketing within Multinational Company (MNC), particularly in the Luxury Fashion, Fast-Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) sector. Demonstrated capability in managing seasonal budgets, merchandise assortments, stakeholder engagement, business processes, risk mitigation, operation and financial control.
- Provide commercial insights on route profitability and operational performance across multiple countries. - Lead and support the end-to-end financial planning cycle, including Annual Budget, Rolling Forecast, and Strategic Planning, alongside the preparation of monthly and annual management reports with actionable recommendations. - Develop and implement interactive dashboards to transform complex financial data into clear, concise, and impactful insights for the senior management. - Reviewed intercompany agreements to identify financial risks and recommend effective mitigation strategies to safeguard business performance.
Achievement: Improved stakeholder satisfaction scores, reduced process cycle time and automated financial tracker are the key success factors after establishing strong collaboration channels across Finance, Procurement and Business Entities. - Main stakeholder management who drives continuous improvement with Finance, Procurement, People and Business Entities. - Lead action workout sessions with process stakeholders, collaborating with stakeholders to identify gaps, brainstorm solutions and implement impactful action plans. - Conduct insightful process benchmarking exercises, setting new standards of excellence and driving continuous improvements. - Formulate and implement departmental procedures to maximize output. - Bridge the gap between functional, technical and compliance solutions, ensuring seamless protection against cyber threats. - Develop cross-organization project plans, tracking and reporting in both financial and operation. - Develop cross-charging mechanisms together with Capital A/AirAsia's Finance Team and C-Suite. - Lead project delivery, enhance process capability and reduce cycle time. - Develop operation and financial dashboard (Looker Studios) to drive business success with stakeholders.
Achievement: Converted a non-profit making stores to profitable within 1 week. - Prepare a 454 chart (Calendar of the Year) and present a yearly overview by segmentation to meet the company's yearly target and goals. - Prepare and analyse monthly sales reports with an execution plan to meet the financial year target. - Sensitive towards price matrix and adjust according to cost as well as consumers’ acceptance. - Sensitive towards stock holdings and clear within healthy margin and sustainable brand image. - Execute sales recovery planning with self and other departments (Logistics, Operation, Merchandiser and Visual Merchandiser Departments). - Plan and design the new ERP system structure during system migration.
Achievement: Increase customer retention rate and drive technical cum operation success. - Led end-to-end retail project management for iOS and Android mobile app development initiatives. - Led in Microsoft Power BI and Strategy Companion Analyzer Reporting design. - Defined project scope, goals, deliverables, timelines, and success criteria in collaboration with stakeholders. - Managed project plans, schedules, training materials, budgets, risks, and resource allocation. - Track project progress and provide clear, consistent updates to internal and external stakeholders. - Identify and resolve project issues, remove blockers, and escalate risks as necessary. - Ensure projects meet quality standards and comply with business requirements.
Achievement: Retaining job opportunities and business sustainability during COVID 2019 - Managed multiple projects from concept to delivery while ensuring timelines, budgets, and quality standards are met. - Managed end-to-end project lifecycle for retail marketing campaigns. - Serve as the central point of contact between internal teams, suppliers, and clients (mainly country manager and Asia Pacific (APAC) management team). - Develop project scopes, schedules, budgets, and resource plans. - Provide market insights, innovative reporting / ideas, analytical / perceptive reporting to drive business success. - Identify risks, troubleshoot issues, and proactively drive resolution. - Generate standard of procedure (SOP), visual merchandising guidelines, training guides / processes and regulations to ensure everything runs smoothly. - New projects pitching and generating income for the company.
Achievement: Won APAC sales campaign against eight (8) other Asia countries. - Assigned to a leading mobile phone brand client which has contributed highly to the agency’s sales revenue. - Provide regular status updates, post-project analysis, and reports to stakeholders. -Ensure compliance with brand guidelines and retail partner requirements. -Track project milestones and deliverables, ensuring on-time and on-budget execution.
Achievement: Revamp the Ladies Department with greater product choices, improved processes and increase market demand. - Job scope is similar to my position as a Product Executive but in charge of main departments independently. Additional job scopes are :- - Lead a small team of three (3) by providing great guidance and teaching to strengthen the team’s capability. - Manage seasonal budget, merchandise mix and contributions, as well as product life cycle. - Conduct strategic and marketing plans for financial year planning.
Achievement: Conducted a successful nationwide sales and cleared 80% dead stocks within healthy profit margin. - Job scope is similar to my position as a Product Trainee but in charge of bigger departments independently. Additional job scopes are:- - Generate management reports for analysis purposes. - Solve technical problems and created standard of procedures to ease the team in Wincor Nixdorf Promotion Settings and SAP Software (Systems, Applications and Products in Data Processing)
Achievement: Generated 20% - 30% continuous business growth and expanded business market share - Started with two (2) small departments and was guided to plan, analyse and consolidate information towards a greater buying plan. - Liaise with store personnel to ensure customer demands are met and to meet sales targets. - Managing stock-level and sell-through. - Negotiate for a great price to sell within margin. - Ensure merchandising and delivery plans are met. - Formulate and implement the necessary corrective action to maximize sales opportunities. - Ensure sufficient stocks and styles amongst retail outlets based on their individual customer buying trend. - Specialized in Wincor Nixdorf Promotion Settings and SAP Software (Systems, Applications and Products in Data Processing)