San Francisco, California, United States
Strategic product marketer with 7+ years in B2B SaaS and AI, combining big-picture thinking with hands-on execution. I excel at translating founder insights and customer research into compelling value propositions and developing nimble, data-driven GTM strategies. Highlights: • Led product marketing for Autodesk’s fastest-growing $300M ARR cloud product • Drove launches and pricing plan pivots for Zeplin’s $32M SaaS business • Articulated product value for AI startup Rabot, helping close $5M in funding
Providing product marketing and GTM consult for AI startups. Past clients include - Rabot (Physical AI for warehouses) - Pallet (Agentic AI for transportation providers)
• Full Stack Product Marketer, owning end-to-end product marketing strategy including messaging, positioning, competitive analysis, and bi-monthly launches • Introduced new pricing plans that resulted in 26% MoM increase in net new subscribers • Owned zeplin.io website, supported video ad strategy surpassing YouTube’s 32% ad view rate • Designed lifecycle email series that lifted adoption of a new use case by 20% • Owned zeplin.io website and supported video ad strategy, surpassing YouTube’s 32% view rate • Standardized bi-monthly launch process with clear tier definitions for more efficient release communications • Managed weekly marketing standups to improve funnel forecast accuracy and team preparedness • Orchestrated beta programs, driving adoption and success stories with user feedback • Delivered regular sales enablement for launches and GTM initiatives including sales plays and compete • Core organizer for annual user summit, with 4K+ registrants and speakers from Washington Post, PepsiCo, Amazon, and more
• 2x CMO Award winner for successful launch and positioning of fastest-growing cloud product ($300M ARR) • Created product messaging and positioning (still live today) • Crafted compelling product narratives and GTM strategy for launches that achieved 4X MAU growth in one quarter • Established customer insights programs through "Office Hours” (primary source for warm leads) and User Research sessions for product feedback • Designed and executed multi-threaded campaigns including in-app nudges, scripted ads, direct mail, webinars, industry events, and webinar series • Developed onboarding email sequences and maturity matrix for nurture program • Managed localized websites, product videos, blogs, social posts, and paid digital content • Enabled GTM teams, emerging as the go-to resource for product and customer insights • Partnered with demand gen on key international campaigns, consistently exceeding growth targets • Built experience marketing for flagship conference with live artists and design contests
• Launched new blog that drove 30% organic traffic growth to support inbound strategy • Authored 40+ white papers, ebooks, and gated content with 15% reader-to-MQL conversion • Monitored organic and paid search campaigns with demand gen • Owned social content calendar and delivered historically low ($0.06) CPC Facebook campaigns through audience insights and precise targeting • Optimized web properties, designed nurture emails, and produced video testimonials • Partnered with design, industry, and internal partners while managing project schedules