Los Gatos, California, United States
As a recent graduate with dual master's degrees in International Business and Business Analytics from Hult International Business School, I bring a unique global perspective and the ability to thrive in multicultural environments. Fluent in French and English, my background in Belgium and international education have equipped me with diverse skills. My journey has been marked by enriching experiences in data analysis, marketing, and advertising. The dual master's program provided me with a solid foundation in business analytics and international business, where I honed my proficiency in Python, SQL, R, and various data visualization tools. This academic pursuit has prepared me to tackle complex marketing analytics and market research challenges with a comprehensive understanding of the entire process. During my time as a Marketing Automation Intern at Rahi, I conducted research on HubSpot, optimized the inbound lead flow process, and built robust reports for marketing campaign performance. This experience was further enhanced by my role as a Marketing Analyst at WESCO, where I developed comprehensive marketing reports, customized workflows, and managed marketing budgets efficiently. These internships provided me with practical skills and insights, allowing me to blend technical analytics with creative marketing strategies effectively. Currently, as a Data Analyst at WESCO supporting the Google team, I apply my analytical skills and knowledge daily. I analyze historical sales data, build interactive reports using Python, SQL, Power BI, and R, and develop KPIs and tools to support business goals. This role allows me to put my diverse skill set and newly acquired tools into practice, driving strategic decision-making and enhancing sales process efficiency. Let's connect to explore how my diverse skill set and multicultural experiences can contribute to your team's success. Skills: * Marketing Analytics * Data Analysis * Strategic Communication * Brand Management * SQL * Python * Tableau/ Power Bi * HubSpot * Business Analytics
I manage all marketing, communications, and brand initiatives for De Mattei Construction, overseeing strategy, execution, and creative direction across digital, print, and community platforms. My role combines strategic planning with hands-on implementation to strengthen the company’s visibility, engagement, and reputation as a premier custom home builder in Silicon Valley. Key Responsibilities: • Develop and execute the company’s comprehensive marketing strategy, encompassing social media, advertising, SEO, and public relations. • Manage all social media channels and digital campaigns, ensuring consistent branding, storytelling, and audience engagement. • Create and maintain the annual event and sponsorship calendar: identifying, planning, and securing opportunities that align with brand goals and community presence. • Oversee design, production, and distribution of branded merchandise, print collateral, and advertisements in local and regional magazines. • Help with website management and lead CRM optimization, ensuring up-to-date project portfolios, client testimonials, and streamlined digital communications. • Coordinate professional photography, staging, and portfolio updates for completed homes, ensuring every project is visually represented across marketing channels. • Manage submissions for industry awards, competitions, and press features to enhance brand recognition. • Collaborate cross-functionally with leadership, design, and project management teams to align marketing initiatives with company objectives.
As a Data Analyst at WESCO, supporting the Google team, my primary responsibilities include: • Analyzing historical sales data and trends to forecast future trends for strategic decision-making. • Building interactive reports using Python, SQL, Power BI, and R to derive business insights from large datasets. • Gathering requirements and designing forecasting reports for the Global Sales teams, ensuring they have the insights needed to drive sales strategies. • Publishing and maintaining information related to historical, current, and future sales performance, providing a comprehensive view of sales metrics. • Assisting in developing sophisticated solutions, Key Performance Indicators (KPIs), and tools to achieve and support business goals. • Collaborating on identified ad hoc business problem-solving requests to address immediate needs and challenges. Through my role, I support the sales operation team by providing critical data insights and solutions, enhancing overall sales process efficiency and effectiveness.
• Developed comprehensive marketing reports for clients on the AIM project utilizing advanced programming tools like SQL, Python, and R to ensure precise data analysis and actionable insights • Remedied and customized broken workflows for improved marketing efficiency. • Utilized Python, SQL, and R for data analysis and to create compelling visualizations. • Contributed valuable insights in marketing brainstorming sessions. • Managed marketing budgets, optimizing resource allocation.
• Conducted comprehensive research on Rahi's HubSpot Marketing Platform, identifying and optimizing gaps in the inbound lead flow process. • Built accurate reports and analysis capabilities, providing valuable insights for marketing campaign performance and decision-making. • Implemented customizations in fields and workflows, enhancing data management and automating marketing processes. • Supported marketing campaign planning and execution, optimizing reporting and data tracking within HubSpot.
Data Analyst @Google for Vaco • Evaluated quality of Ad and URL content, analyzed data to provide analysis reports to clients, and proofread content in both French and English for linguistic quality and accuracy. • Consulted with clients to boost Click-Through-Rate (CTR) percentage value on Google Ads, expand leads and maximize product sales. • Reviewed over 450 Ads and URL content daily, with an accuracy of 98.14%. • Converted data and identified areas of opportunity to boost marketing returns for over 150 clients. • Improved staff satisfaction by 8% by implementing a buddy system to help new recruits through the training process.
Responsible for the development of press lists and creation of marketing material, the organization of events, and the creation of press releases for a range of technology and AI clients for Threshold Ventures. • Managed Alchemy Serie B funding announcement by conducting media outreach, drafting marketing materials, and developing press lists of over 15 outlets and 64 journalists. • Executed daily monitoring for relevant company press coverage, competitor activity, and key industry trends to facilitate Threshold Ventures' follow-up on investment. • Performed research around market opportunities, including press engagement, new industry narratives, and competitors' history.
Under IP BELGIUM Supported the launch of TF1 in Belgium’s television market. • Conducted data and analytics trend reports of the Belgian media scene to facilitate launch of TF1. • Ran a competition analysis to determine IP’s competitive advantage and possible future partnerships within Belgium’s TV and media industry.